Campaign kicks off September 29th, 2012 at Shoppers Drug Mart stores across the country
TORONTO, Sept. 27, 2012 /CNW/ - In support of Shoppers Drug Mart's ongoing commitment to women's health, the Company and its Associate-owners announced today that the 11th annual Tree of Life campaign will run from September 29th, 2012 to October 26th, 2012. The national, four-week campaign has raised more than $17 million dollars in the past, with the projected goal of $2.3 million this year to help fund local women's charities across the country.
The campaign provides customers with the opportunity to purchase and personalize a "Tree of Life" icon; a "leaf" for a loonie, a "butterfly" for $5, an "acorn" for $10 and a "cardinal" for $50. The icons are prominently displayed on the Tree of Life in all participating stores and 100 percent of campaign proceeds are donated to local women's health organizations.
"National in scope, yet locally-based, the annual Tree of Life campaign offers patients, customers and employees the opportunity to donate directly to the organizations that make a difference to women's health in their own communities," said Lisa Gibbs, Manager, Community Investment, Shoppers Drug Mart. "With the support of our Associate-owners, their store teams, our employees and customers, we are confident that we will reach our goal of raising $2.3 million to improve the health of women across Canada."
The Tree of Life campaign is one of the leading partnership programs of the Shoppers Drug Mart WOMEN platform - the Company's commitment to improving the health of Canadian women in body, mind and spirit. Shoppers Drug Mart Associate-owners play an active role within their communities, not only providing trusted healthcare advice and services, but also getting to know their patients. Taking into account the needs of the community, each Associate-owner selects a women's health organization to benefit from the funds raised from their store's Tree of Life program. By partnering with local charities, Shoppers Drug Mart and its Associate-owners are able to provide direct support, resources and programming to meet the needs of Canadian women in the communities we serve.
About Shoppers Drug Mart WOMEN
Shoppers Drug Mart WOMEN represents the organization's commitment to improving the health of all Canadian women in body, mind and spirit. Brought to life through five partnership programs, created with leading experts and institutions in women's health, this national initiative connects women to health information and resources that help ensure their health only gets stronger. More information can be found at shoppersdrugmart.ca/women.
About Shoppers Drug Mart Corporation
Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With more than 1,230 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or owns more than 57 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and six luxury beauty destinations operating as Murale. As well, the Company owns and operates 63 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities.
For more information, visit www.shoppersdrugmart.ca.
SOURCE Shoppers Drug Mart Corporation