LONDON, Feb. 20 /PRNewswire/ -- Trendium, the fast-growing new software
company focused on helping network and content service providers create
service value, has announced its entry into Europe, the Middle East and Africa
(EMEA) markets with the opening of its EMEA business unit in Sophia-Antipolis
Trendium's ServicePATH is a third-generation service management system
that virtualises underlying network (IP, ATM, FR, DSL) and data centre
resources and allows service providers to create, deploy and assure layered
services -from hosting down to the network.
"Service providers have a revenue and profit imperative today. Management
software must help achieve these business objectives. However most management
software today still manages networks and not services. By focusing on
management of assured services, Trendium enables service providers to
successfully attack the most profitable segments of the market," said Claude
Hary, Trendium's newly appointed General Manager and VP of EMEA. "My decision
to join Trendium was driven by the revolutionary nature of Trendium's
"The appointment of Claude Hary was the next natural step in the growth of
our business as a leading provider of service management software to service
providers," said Hanafy Meleis, President and C.E.O. of Trendium.
"Claude brings to Trendium his tremendous experience and knowledge of service
provider requirements in Europe. I am confident in Claude's ability to
successfully lead Trendium's business expansion across Europe."
ServicePATH automates the management of many types of network-based
services -- managed network services, broadband services, virtual private
networking, and other value-added data services -- creating new high-margin
revenue opportunities with minimum incremental capital investments.
Designed as a customer-centric service support system, ServicePATH links
together the service provider front office and back office. As such it
efficiently manages the information workflow for the deployment and quality
assurance of a given service including the flow of information with Customer
Relationship Management, Billing, Marketing, Provisioning and other OSS
Further endorsement comes from Christian Van Ghelder, VP e-Services EMEA
at Lucent who said, "Service Providers are making huge investments in
transport and access infrastructures such as IP, ATM, and DSL. Nevertheless,
a typical service involves an even more complex variety of systems and
applications across layers, sometimes spanning multiple service providers.
Quality of Service will determine the winners of this industry; successful
Service Providers will implement those software solutions which tie together
internal and external operational processes and manage the QoS through the
full delivery chain."
Trendium's first offering, ServicePATH/SQM for ATM, FR, IP and DSL
networks, is an integrated service management system providing an overall view
of service quality derived from the underlying networks. ServicePATH/SQM
enables service providers to create, monitor and verify Service Level
Agreements (SLAs), provide real-time QoS monitoring and analysis and
proactively optimise the quality of services through traffic management
Trendium partners with industry leaders that have complementary
best-of-breed service support, system applications and integration
capabilities to deliver a complete solution to service providers. Trendium is
building partnerships with hardware and software solution vendors -- including
Vitria, Tibco, Micromuse, and Cisco Systems that, together with ServicePATH
ensure the delivery of whole solutions to content and communication service
"The European Telecommunications market for next generation network-based
services is growing rapidly," said Matthew Rubins, a General Partner of M/C
Venture Partners. "We expect that Trendium's unique and innovative solution
will be a key enabler of new, high margin, differentiated services for network
and content service providers."
Trendium, Inc., a privately held company based in Fort Lauderdale,
Florida, develops and markets the next generation of service support system
software for network-based service providers. Trendium software helps
emerging and established service providers create, deploy and assure new
revenue generating services over networks (ATM, FR, IP, DSL and other) and
Data Center resources. ServicePATH, Trendium's flagship product, enables
service providers to differentiate and compete more effectively by speeding
value-added services to market. Through complete integration with present
networks and OSSs, ServicePATH allows service providers to leverage existing
investments, while moving to the next level of multi-vendor, multi-domain
service management. Trendium was founded in 1998 and has raised up to
$32.7 million to date. The company is funded by M/C Venture Partners, Trinity
Ventures, Mellon Ventures, Comdisco and other private investors.
Information about Trendium and its products can be found at
SOURCE Trendium, Inc.