LONDON, Feb. 20 /PRNewswire/ -- Trendium, the fast-growing new software company focused on helping network and content service providers create service value, has announced its entry into Europe, the Middle East and Africa (EMEA) markets with the opening of its EMEA business unit in Sophia-Antipolis France. Trendium's ServicePATH is a third-generation service management system that virtualises underlying network (IP, ATM, FR, DSL) and data centre resources and allows service providers to create, deploy and assure layered services -from hosting down to the network. "Service providers have a revenue and profit imperative today. Management software must help achieve these business objectives. However most management software today still manages networks and not services. By focusing on management of assured services, Trendium enables service providers to successfully attack the most profitable segments of the market," said Claude Hary, Trendium's newly appointed General Manager and VP of EMEA. "My decision to join Trendium was driven by the revolutionary nature of Trendium's product." "The appointment of Claude Hary was the next natural step in the growth of our business as a leading provider of service management software to service providers," said Hanafy Meleis, President and C.E.O. of Trendium. "Claude brings to Trendium his tremendous experience and knowledge of service provider requirements in Europe. I am confident in Claude's ability to successfully lead Trendium's business expansion across Europe." ServicePATH automates the management of many types of network-based services -- managed network services, broadband services, virtual private networking, and other value-added data services -- creating new high-margin revenue opportunities with minimum incremental capital investments. Designed as a customer-centric service support system, ServicePATH links together the service provider front office and back office. As such it efficiently manages the information workflow for the deployment and quality assurance of a given service including the flow of information with Customer Relationship Management, Billing, Marketing, Provisioning and other OSS systems. Further endorsement comes from Christian Van Ghelder, VP e-Services EMEA at Lucent who said, "Service Providers are making huge investments in transport and access infrastructures such as IP, ATM, and DSL. Nevertheless, a typical service involves an even more complex variety of systems and applications across layers, sometimes spanning multiple service providers. Quality of Service will determine the winners of this industry; successful Service Providers will implement those software solutions which tie together internal and external operational processes and manage the QoS through the full delivery chain." Trendium's first offering, ServicePATH/SQM for ATM, FR, IP and DSL networks, is an integrated service management system providing an overall view of service quality derived from the underlying networks. ServicePATH/SQM enables service providers to create, monitor and verify Service Level Agreements (SLAs), provide real-time QoS monitoring and analysis and proactively optimise the quality of services through traffic management techniques. Trendium partners with industry leaders that have complementary best-of-breed service support, system applications and integration capabilities to deliver a complete solution to service providers. Trendium is building partnerships with hardware and software solution vendors -- including Vitria, Tibco, Micromuse, and Cisco Systems that, together with ServicePATH ensure the delivery of whole solutions to content and communication service provider customers. "The European Telecommunications market for next generation network-based services is growing rapidly," said Matthew Rubins, a General Partner of M/C Venture Partners. "We expect that Trendium's unique and innovative solution will be a key enabler of new, high margin, differentiated services for network and content service providers." About Trendium Trendium, Inc., a privately held company based in Fort Lauderdale, Florida, develops and markets the next generation of service support system software for network-based service providers. Trendium software helps emerging and established service providers create, deploy and assure new revenue generating services over networks (ATM, FR, IP, DSL and other) and Data Center resources. ServicePATH, Trendium's flagship product, enables service providers to differentiate and compete more effectively by speeding value-added services to market. Through complete integration with present networks and OSSs, ServicePATH allows service providers to leverage existing investments, while moving to the next level of multi-vendor, multi-domain service management. Trendium was founded in 1998 and has raised up to $32.7 million to date. The company is funded by M/C Venture Partners, Trinity Ventures, Mellon Ventures, Comdisco and other private investors. Information about Trendium and its products can be found at www.trendium.com.
SOURCE Trendium, Inc.