Triad Businesses Challenge Local Community to Restock Salvation Army Food Pantry

Triad Holiday Challenge Donates 289,000 Items

Dec 13, 2006, 00:00 ET from Sealy, Inc.

    ARCHDALE, N.C., Dec. 13 /PRNewswire-FirstCall/ -- The clanking,
 thumping sounds of cans being loaded onto tractor-trailers today may not
 sound like Bing Crosby's rendition of "White Christmas," but for thousands
 of Triad residents it's music to their ears.
     Each year, area businesses team up to restock the Salvation Army's
 local food pantry through the Triad Holiday Challenge and the Sealy/FOX8
 Holiday Concerts.
     The fifth annual Triad Holiday Challenge, led by Sealy (NYSE:   ZZ), FOX8
 and Old Dominion Freight Line, wrapped up earlier this week, breaking
 several of the event's previous records. This year, twenty-eight companies
 accepted the Challenge and more than 289,000 items were donated, both new
     "More than 15,000 triad employees and residents participated on behalf
 of their companies, and their dedication to helping neighbors in need made
 this year's Challenge the most successful yet," said Dave McIlquham,
 chairman and chief executive officer of Sealy. "Each year, I am astounded
 by the generosity of our employees, and the companies and employees who
 work in the Triad." Sealy employees alone donated 150,000 items for the
 Salvation Army.
     The Triad Holiday Challenge culminated with the Sealy/FOX8 Holiday
 Concerts in Greensboro and Winston-Salem on Friday and Saturday. Each
 provides a free night of family entertainment in exchange for donated
 items. Leaders at the Salvation Army said the Challenge and Holiday
 Concerts are two of the biggest reasons the organization has the ability to
 meet the needs of area families when it comes to warm meals, baby items and
 personal care products.
     "Last year, we were able to stock the Triad's food pantries through
 July with the items donated through the Triad Holiday Challenge and the
 Sealy/FOX8 Holiday Concerts," said Major Terry Edwards with the Salvation
 Army of High Point. "The significant increase in items donated this year
 means we'll be able to help even more of our neighbors well into next
     Karen Adams, vice president and general manager of FOX8 and former
 chairman of the Salvation Army Advisory Board of High Point has watched the
 holiday event grow tremendously since it was first started.
     "FOX8 sponsored the first Holiday Concert in 1987," said Adams.
 "Donations have grown significantly each year, especially since Sealy
 created the Triad Holiday Challenge to bolster contributions."
     "Not only do our employees enjoy participating, but we love to see our
 drivers unloading pallets of food they've picked up from other companies
 who have joined the Challenge," said David Congdon, President and Chief
 Operating Officer of Old Dominion Freight Line, Inc. "Even more thrilling
 is the excitement we see from the Salvation Army when we drop off all the
 items collected through the Challenge and the Holiday Concerts."
     Sealy and Old Dominion step out of the competition when it comes time
 to name the winners. Companies are divided into three divisions based on
 their numbers of employees. This year's winners are:
     Division 1 (750+ employees)
     Winner: American Express
     26,180 items
     Runner-up:  Citi Cards
     Division 2 (176 - 749 employees)
     Winner: High Point Bank & Trust
     1,370 items
     Runner-up:  Womble Carlyle
     805 items
     Division 3 (1 - 175 employees)
     Winner: Piedmont Natural Gas - Greensboro
     9,550 items
     Runner-up:  Home Services Relocation
     1,700 items
     About the Triad Holiday Challenge
     The Triad Holiday Challenge began five years ago when McIlquham wanted
 to find a way to supplement the canned food drive that takes place at the
 Sealy/FOX8 Holiday Concerts. In order to make the most of the effort, he
 extended the challenge beyond the doors of Sealy and on to local companies.
 The "friendly competition" has grown over the years as the piles of food
 have gotten bigger and bigger.
     Each year, Sealy, FOX8 and Old Dominion organize, conduct outreach,
 promote and manage logistics for the Challenge to support the needs of the
 local community. This year, both Costco and Food Lion came on board to
 support the food drive. Sealy and FOX8 sponsor and organize the Holiday
     For more information on sponsoring companies, please visit:
     * Sealy, Inc. at
     * FOX8/WGHP at
     * Old Dominion Freight Line at

SOURCE Sealy, Inc.