TripAdvisor Acquires Four Travel Media Businesses, Strengthening User-Generated Content Lead in Travel

Adds BookingBuddy.com, SmarterTravel.com, SeatGuru.com, TravelPod.com and

Travel-Library.com, Growing Monthly Visitors to More than 24 Million



May 08, 2007, 01:00 ET from TripAdvisor

    NEEDHAM, Mass., May 8 /PRNewswire/ -- TripAdvisor, LLC, the world's
 largest travel community and an operating company of Expedia, Inc. (Nasdaq:  
 EXPE), today announced it has acquired four travel media businesses, adding
 five travel community web domains and growing its audience to more than 24
 million monthly visitors, according to comScore Media Metrix. The recently
 acquired companies are Smarter Travel Media LLC, operator of
 smartertravel.com and bookingbuddy.com; SeatGuru.com; TravelPod.com; and
 Travel-Library.com. Terms are not being disclosed.
     "TripAdvisor has built a very successful media business with user-
 generated content as our core and returned remarkable revenue growth and
 best- in-class profit margins," said Stephen Kaufer, founder and CEO of
 TripAdvisor. "By acquiring a number of other travel media companies, we
 expect to apply our learnings over the past seven years to fuel similar
 growth across all of these great consumer brands and active travel
 communities."
     Kaufer added, "These are strong, profitable standalone businesses, run
 by talented travel industry experts. Our acquisition strategy is to build
 on their success, while capitalizing on obvious efficiencies, but not to
 mess with sites that appeal to travelers and suppliers and advertisers
 alike. We expect the businesses to operate independently and continue to
 prosper."
     All of the newly acquired businesses, which combined employ
 approximately 50 people, generate the majority of their revenue through
 graphical and contextual advertising and all operate profitably. There are
 no near-term plans for extensive integration of the businesses or the web
 domains and there are no expected layoffs.
     Smarter Travel Media LLC -- Based in Boston, Mass., Smarter Travel
 operates smartertravel.com (http://www.smartertravel.com) and
 bookingbuddy.com (http://www.bookingbuddy.com). TripAdvisor acquired
 Smarter Travel in February 2007.
       SmarterTravel.com - SmarterTravel.com is a free online consumer
       community dedicated to helping people save time and money. Featuring
       weekly e-mail newsletters detailing last-minute Internet deals and the
       latest travel promotions, Smarter Travel also posts the latest fare
       sales, travel deals, and special promotions daily.
 
       BookingBuddy.com - Booking Buddy is a travel search tool that helps
       travelers find inexpensive flights, hotels, car rentals, and cruises
       faster. Booking Buddy also offers a free listing of the latest travel
       deals and special offers from high-value travel suppliers.
     SeatGuru -- Founded in Seattle, SeatGuru operates seatguru.com
 (http://www.seatguru.com). TripAdvisor acquired SeatGuru in March 2007.
 SeatGuru.com was launched in October 2001 with a single color-coded
 interactive airplane seating chart. Due to the vast differences between
 airline seats, SeatGuru offers a repository of useful airline information
 now featuring more than 275 airplane seatmaps from more than 40 different
 airlines. SeatGuru also features comparison charts and articles like a
 laptop power guide, along with helpful information and links regarding
 airline policies and programs.
     TravelPod -- TravelPod.com (http://www.travelpod.com), based in Ottawa,
 Canada, was acquired by TripAdvisor in December 2006. TravelPod.com was
 released in 1997 as the Web's first site to enable its members to create
 online travelogues (travel blogs), which revolutionized the way people
 travel and share their adventures with the world. Travelers can post
 travelogues from previous trips or use TravelPod to host ongoing
 travelogues that they can update while they travel.
     Travel Library -- Based in London, England, Travel Library
 (http://www.travel-library.com) was acquired by TripAdvisor in September
 2006. Travel Library is an Internet travel information site focused on
 building a sustainable community of contributing users to ensure that the
 information provided is accurate, interesting and up to date. Travel
 Library allows visitors to share local knowledge and experiences on
 destinations and travel services around the world.
     About TripAdvisor LLC
     Tripadvisor, LLC owns the largest travel community in the world, with
 more than 24 million monthly visitors (source: comScore Media Metrix,
 Digital Calculator Report, March 2007) across six popular travel brands,
 tripadvisor.com(TM), bookingbuddy(TM).com, seatguru(R).com,
 smartertravel(TM).com, travelpod(TM).com and travel-library(TM).com.
 Tripadvisor.com features real advice from real travelers with more than 5
 million unbiased reviews and opinions, covering 250,000+ hotels and
 attractions. TripAdvisor(R) also offers easy access to major online travel
 booking sites, including Expedia.com(R), Orbitz, Hotels.com(R), British
 Airways and American Airlines, for great deals. TripAdvisor(R), which
 operates sites in the U.S. (http://www.tripadvisor.com) and in the U.K.
 (http://www.tripadvisor.co.uk), provides travel suppliers a graphical
 advertising and cost-per-click marketing platform. Winner of dozens of
 awards, including PC Magazine's Top 100 Web Sites and Forbes Best of the
 Web, TripAdvisor(R) LLC is an operating company of Expedia, Inc. (Nasdaq:  
 EXPE).
     TripAdvisor and TripAdvisor.com are either trademarks or registered
 trademarks of TripAdvisor LLC in the U.S. and/or other countries.
 Hotels.com is either a trademark or registered trademark of Hotels.com,
 L.P., a subsidiary of Hotels.com in the U.S. and/or other countries.
 Expedia.com is either a trademark or registered trademark of Expedia, Inc.,
 in the U.S. and/or other countries. Other logos or product and company
 names mentioned herein may be the trademarks of their respective owners.
 
 

SOURCE TripAdvisor
    NEEDHAM, Mass., May 8 /PRNewswire/ -- TripAdvisor, LLC, the world's
 largest travel community and an operating company of Expedia, Inc. (Nasdaq:  
 EXPE), today announced it has acquired four travel media businesses, adding
 five travel community web domains and growing its audience to more than 24
 million monthly visitors, according to comScore Media Metrix. The recently
 acquired companies are Smarter Travel Media LLC, operator of
 smartertravel.com and bookingbuddy.com; SeatGuru.com; TravelPod.com; and
 Travel-Library.com. Terms are not being disclosed.
     "TripAdvisor has built a very successful media business with user-
 generated content as our core and returned remarkable revenue growth and
 best- in-class profit margins," said Stephen Kaufer, founder and CEO of
 TripAdvisor. "By acquiring a number of other travel media companies, we
 expect to apply our learnings over the past seven years to fuel similar
 growth across all of these great consumer brands and active travel
 communities."
     Kaufer added, "These are strong, profitable standalone businesses, run
 by talented travel industry experts. Our acquisition strategy is to build
 on their success, while capitalizing on obvious efficiencies, but not to
 mess with sites that appeal to travelers and suppliers and advertisers
 alike. We expect the businesses to operate independently and continue to
 prosper."
     All of the newly acquired businesses, which combined employ
 approximately 50 people, generate the majority of their revenue through
 graphical and contextual advertising and all operate profitably. There are
 no near-term plans for extensive integration of the businesses or the web
 domains and there are no expected layoffs.
     Smarter Travel Media LLC -- Based in Boston, Mass., Smarter Travel
 operates smartertravel.com (http://www.smartertravel.com) and
 bookingbuddy.com (http://www.bookingbuddy.com). TripAdvisor acquired
 Smarter Travel in February 2007.
       SmarterTravel.com - SmarterTravel.com is a free online consumer
       community dedicated to helping people save time and money. Featuring
       weekly e-mail newsletters detailing last-minute Internet deals and the
       latest travel promotions, Smarter Travel also posts the latest fare
       sales, travel deals, and special promotions daily.
 
       BookingBuddy.com - Booking Buddy is a travel search tool that helps
       travelers find inexpensive flights, hotels, car rentals, and cruises
       faster. Booking Buddy also offers a free listing of the latest travel
       deals and special offers from high-value travel suppliers.
     SeatGuru -- Founded in Seattle, SeatGuru operates seatguru.com
 (http://www.seatguru.com). TripAdvisor acquired SeatGuru in March 2007.
 SeatGuru.com was launched in October 2001 with a single color-coded
 interactive airplane seating chart. Due to the vast differences between
 airline seats, SeatGuru offers a repository of useful airline information
 now featuring more than 275 airplane seatmaps from more than 40 different
 airlines. SeatGuru also features comparison charts and articles like a
 laptop power guide, along with helpful information and links regarding
 airline policies and programs.
     TravelPod -- TravelPod.com (http://www.travelpod.com), based in Ottawa,
 Canada, was acquired by TripAdvisor in December 2006. TravelPod.com was
 released in 1997 as the Web's first site to enable its members to create
 online travelogues (travel blogs), which revolutionized the way people
 travel and share their adventures with the world. Travelers can post
 travelogues from previous trips or use TravelPod to host ongoing
 travelogues that they can update while they travel.
     Travel Library -- Based in London, England, Travel Library
 (http://www.travel-library.com) was acquired by TripAdvisor in September
 2006. Travel Library is an Internet travel information site focused on
 building a sustainable community of contributing users to ensure that the
 information provided is accurate, interesting and up to date. Travel
 Library allows visitors to share local knowledge and experiences on
 destinations and travel services around the world.
     About TripAdvisor LLC
     Tripadvisor, LLC owns the largest travel community in the world, with
 more than 24 million monthly visitors (source: comScore Media Metrix,
 Digital Calculator Report, March 2007) across six popular travel brands,
 tripadvisor.com(TM), bookingbuddy(TM).com, seatguru(R).com,
 smartertravel(TM).com, travelpod(TM).com and travel-library(TM).com.
 Tripadvisor.com features real advice from real travelers with more than 5
 million unbiased reviews and opinions, covering 250,000+ hotels and
 attractions. TripAdvisor(R) also offers easy access to major online travel
 booking sites, including Expedia.com(R), Orbitz, Hotels.com(R), British
 Airways and American Airlines, for great deals. TripAdvisor(R), which
 operates sites in the U.S. (http://www.tripadvisor.com) and in the U.K.
 (http://www.tripadvisor.co.uk), provides travel suppliers a graphical
 advertising and cost-per-click marketing platform. Winner of dozens of
 awards, including PC Magazine's Top 100 Web Sites and Forbes Best of the
 Web, TripAdvisor(R) LLC is an operating company of Expedia, Inc. (Nasdaq:  
 EXPE).
     TripAdvisor and TripAdvisor.com are either trademarks or registered
 trademarks of TripAdvisor LLC in the U.S. and/or other countries.
 Hotels.com is either a trademark or registered trademark of Hotels.com,
 L.P., a subsidiary of Hotels.com in the U.S. and/or other countries.
 Expedia.com is either a trademark or registered trademark of Expedia, Inc.,
 in the U.S. and/or other countries. Other logos or product and company
 names mentioned herein may be the trademarks of their respective owners.
 
 SOURCE TripAdvisor