Tripp Lite Appoints New Vice President of Retail Sales

Oct 14, 1998, 01:00 ET from Tripp Lite

    CHICAGO, Oct. 14 /PRNewswire/ -- Tripp Lite, a world leader in the
 manufacture of power protection, announces it has appointed Steve Esser as its
 new vice president of retail sales.  Esser will report directly to Al Reckamp,
 executive vice president, and will be responsible for initiating strategic
 marketing plans including merchandising; consumer rebates and price
 promotions; and national advertising.  Esser will work closely with his sales
 team to increase profits and promote brand awareness.
     Esser joins Tripp Lite from Gemini Industries, Inc., a New Jersey-based
 company that serves the electronics industry, where he served as vice
 president and general manager of computer/office products.  Prior to Gemini,
 he was responsible for developing Tripp Lite's retail sales strategy.
     "Steve has more than 20 years of experience in the retail consumer
 electronics industry.  I'm confident he'll implement new programs to help
 build up our already successful retail division," said Reckamp.  "He already
 has begun to initiate changes, and we're seeing immediate gain in retail
     Prior to his initial employment at Tripp Lite, Esser served as vice
 president of sales for Beyond Technology.  Early in his career he held various
 sales management positions with Murata Business Systems, Epson America Inc.
 and Royal Consumer Business Products.
     Tripp Lite has built a reputation as a world leader in power protection
 solutions by providing enhanced service and innovative products for more than
 75 years.  Tripp Lite is headquartered in Chicago, Ill., and maintains a
 global presence with fully staffed offices worldwide.
     Tripp Lite manufactures more than 300 different power products, including
 SmartPro(R), DataCenter(TM), Unison(R), Internet Office(TM), OmniSmart(TM),
 BC Personal(R) and BC Pro(R) UPS lines; PowerAlert(R) Advanced Network
 Monitoring Software; Isobar(R) Premium Surge Suppressors; Network Dataline
 Protectors; Line Conditioners; and SmartRack(TM) Premium Enclosures.
     Additional information about Tripp Lite and its products can be found on
 the PowerZone(TM), Tripp Lite's web site, at or by calling
 Tripp Lite's Customer Support at 773-869-1234.
     Tripp Lite is an affirmative action/equal opportunity employer.

SOURCE Tripp Lite