CHICAGO, Oct. 14 /PRNewswire/ -- Tripp Lite, a world leader in the manufacture of power protection, announces it has appointed Steve Esser as its new vice president of retail sales. Esser will report directly to Al Reckamp, executive vice president, and will be responsible for initiating strategic marketing plans including merchandising; consumer rebates and price promotions; and national advertising. Esser will work closely with his sales team to increase profits and promote brand awareness. Esser joins Tripp Lite from Gemini Industries, Inc., a New Jersey-based company that serves the electronics industry, where he served as vice president and general manager of computer/office products. Prior to Gemini, he was responsible for developing Tripp Lite's retail sales strategy. "Steve has more than 20 years of experience in the retail consumer electronics industry. I'm confident he'll implement new programs to help build up our already successful retail division," said Reckamp. "He already has begun to initiate changes, and we're seeing immediate gain in retail sales." Prior to his initial employment at Tripp Lite, Esser served as vice president of sales for Beyond Technology. Early in his career he held various sales management positions with Murata Business Systems, Epson America Inc. and Royal Consumer Business Products. Tripp Lite has built a reputation as a world leader in power protection solutions by providing enhanced service and innovative products for more than 75 years. Tripp Lite is headquartered in Chicago, Ill., and maintains a global presence with fully staffed offices worldwide. Tripp Lite manufactures more than 300 different power products, including SmartPro(R), DataCenter(TM), Unison(R), Internet Office(TM), OmniSmart(TM), BC Personal(R) and BC Pro(R) UPS lines; PowerAlert(R) Advanced Network Monitoring Software; Isobar(R) Premium Surge Suppressors; Network Dataline Protectors; Line Conditioners; and SmartRack(TM) Premium Enclosures. Additional information about Tripp Lite and its products can be found on the PowerZone(TM), Tripp Lite's web site, at www.tripplite.com or by calling Tripp Lite's Customer Support at 773-869-1234. Tripp Lite is an affirmative action/equal opportunity employer.
SOURCE Tripp Lite