Website Tool Allows New Car Buyers to Shop by Lowest Certified Local Price

SANTA MONICA, Calif., Sept. 2 /PRNewswire/ -- TrueCar.com, the new car pricing authority on the Internet, today announced the launch of its Best Local Price tool, allowing shoppers to search for the best deal on a vehicle, down to make and model, in their area. With Best Local Price, consumers are provided the Lowest Certified Price, providing new car buyers a "no-haggle" upfront price that participating dealers honor, continuing a trend of creating user-friendly features bringing radical clarity to car buying.

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The Best Local Price feature allows selected vehicles to be sorted by best price, highest potential discount off of MSRP* or largest percentage discount, giving consumers multiple shopping options.

"New car buyers are always seeking the best deals currently available and TrueCar's Best Local Price provides a tool for consumers to not only search for the best value in their area, but also get an upfront price on a vehicle of their choice," said Scott Painter, CEO of TrueCar.com.  "This is a revolutionary way to search and purchase a car, cutting down the time and stress of negotiating at the dealership."

The release of Best Local Deals coincides with Labor Day 2010, allowing new car buyers to use this powerful tool for one of the largest volume car sales weekends of the year.  As auto sales continue to be weak, dealers are likely to offer great deals this holiday weekend, such as:

Best Local Price is an easy-to-use tool that requires only the user's zip code and new car preferences (body type and price range).  After selecting the car they are interested in, consumers can get more detailed pricing information and add options.  TrueCar.com then gives consumers the opportunity to identify a local dealer through the site's Lowest Certified Price dealer locator.  This tool allows the user to identify local dealers who are selling the vehicle of their choice for that price and will send the buyer's information directly to the dealer, decreasing the shopping friction often felt at this point in the process.

About TrueCar

TrueCar is the authority in new car prices.  We show car buyers and car dealers how much people actually paid for a particular car in a specific local area.  With TrueCar pricing, both new car buyers and new car dealers can know at any time what is considered a good or great price on a new car. Consumers no longer need to walk into a dealership partially informed and fully suspicious – using TrueCar they walk in knowing the price of a fair deal. Dealers benefit by TrueCar's real-time, unbiased information about marketplace pricing, helping them price cars for increased sales, and ultimately gaining market share over other dealers.  Our innovative new car pricing service is offered free of charge on our website at www.truecar.com, on our mobile site at mobile.truecar.com, and via syndication of our tools and pricing data to leading automotive research sites throughout the web. 

About TrueCar Data

TrueCar obtains data directly from car dealers, respected dealer management system (DMS) providers, and well-known data aggregators within the automotive space. We also acquire vehicle configuration data, customer and dealer incentives data, financing and loan data, vehicle registration and insurance data, and much, much more.  TrueCar is insatiable about data with our goal to find 100% of all purchase transactions, even if that means finding the same transaction multiple times from multiple sources within the car-buying ecosystem.  Our data is among the most timely and comprehensive in the industry, as we are able to process most car sales within a week of the actual sales date, and have a substantial fraction on the site within 48 hours of the actual sale.  TrueCar believes the greater our informational accuracy, the greater benefit we provide to both dealers and consumers.

*Discounts are based on potential national pricing and may vary by region; incentives are subject to change.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Jesse Toprak

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=94534

Scott Painter

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=94535

SOURCE TrueCar.com

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http://www.truecar.com