Trumba Selects Possibilities Amplified to Expand Reach in Newspaper Market

Jul 03, 2007, 01:00 ET from Trumba Corporation

    SEATTLE, July 3 /PRNewswire/ -- Trumba Corporation, a developer of
 innovative online calendaring solutions, announced today that it has
 selected Possibilities Amplified, Inc. to help expand its reach into the
 newspaper market. Trumba has already successfully deployed its Trumba(R)
 Connect online calendaring solution at several newspapers sites including
 The New York Times, The Seattle Times and Ottaway Newspapers, the Local
 Media Group of Dow Jones & Company that operates several community
 newspapers throughout the United States.
     Trumba Connect helps organizations increase event awareness and
 attendance and better connects them with their audiences through a
 comprehensive suite of tools that includes a hosted, interactive Web
 calendar, email, and reporting services. It is ideal for newspaper
 companies as they look for ways to improve utility and deepen their
 relationships with online visitors. Trumba Connect's unique feature set is
 specifically designed to help newspapers achieve their online goals,
 including sponsorship opportunities, premium listings, and venue checking.
     "Newspaper sites need to be the go-to source for event information in
 their local communities," said Kim Marcille, CEO of Possibilities
 Amplified, Inc. "Trumba not only has a superior product to support this,
 but also provides newspaper sites with new revenue opportunities and
 engages site visitors with much more utility around events."
     "We are seeing increased interest from the newspaper market where
 Trumba Connect is viewed as a valuable tool for connecting newspapers with
 their readers," said Simone Pace, Vice President of Marketing at Trumba.
 "Possibilities Amplified gives us an additional leverage point for
 accessing the newspaper market. Kim Marcille's prior experience as vice
 president of new initiatives for the Miami Herald will help us identify
 additional challenges faced by newspapers and ways that Trumba Connect can
 help solve them."
     About Possibilities Amplified
     Possibilities Amplified, Inc. is a Miami-based consulting firm that
 helps businesses and business owners discover the hidden possibilities
 available to them and amplify those possibilities into reality, via
 consulting, speaking and coaching programs. CEO Kim Marcille recently
 launched the startup after leaving a career in executive leadership at the
 Miami Herald. To learn more about Possibilities Amplified, visit
     About Trumba
     Trumba Corporation is a Seattle-based developer of innovative online
 event presentation and management technology that helps media companies
 build community around and generate revenue from "go-and-do" content. The
 company's flagship product, Trumba Connect, allows organizations to embed
 highly interactive and customizable calendars within their websites. Trumba
 customers also benefit from an array of event-centric tools that include
 the ability to maximize user-generated content through event submission
 forms, create categories of calendars based on event types or geography,
 reverse publish online event information into print products, drop events
 onto an array of personal calendaring solutions and much more. Trumba
 technology is used by a variety of media organizations, including The New
 York Times, The Seattle Times, Chattanooga Times/Free Press, Pocono Record,
 King 5 TV and more. Trumba Connect is a subscription-based software as a
 service (SaaS) solution. The company is privately held and backed by three
 of the industry's leading venture capital firms, including Kleiner Perkins
 Caufield & Byers, August Capital and Oak Investment Partners. To find out
 more about Trumba, visit

SOURCE Trumba Corporation