Truphone Makes the Right Call with Ruckus Wireless for Voice Over Wi-Fi

Mobile VoIP pioneer selects the Ruckus ZoneFlex Smart Wi-Fi System

Oct 08, 2007, 01:00 ET from Ruckus Wireless, Inc.

    BERLIN, Oct. 8 /PRNewswire/ -- BROADBAND WORLD FORUM -- Ruckus Wireless
 today announced that Truphone, a next generation mobile network operator,
 has deployed the Ruckus ZoneFlex Smart Wi-Fi system to support voice over
 Wi-Fi requirements within its corporate headquarters in London.
     (Photo: )
     Truphone is using the Ruckus ZoneFlex system within its corporate
 network to provide extended coverage and predictable Wi-Fi network services
 for some 40 staff that use its mobile Voice-over-IP technology to conduct
 day-to-day business.
     Recently named a 2007 Technology Pioneer by the World Economic Forum,
 Truphone markets and operates critically-acclaimed technology that allows
 cell phones to route calls over the Internet using Wi-Fi rather than via
 traditional mobile operators. This enables users to make free mobile calls,
 send text messages, eliminate monthly fees and inbound charges.
     Truphone are, naturally, highly-demanding users of Wi-Fi to give staff
 true mobility around the office while reducing operational costs.
     Alistair Campbell, Chief Technology Officer at Truphone commented:
 "Wi-Fi is increasingly seen as a powerful business tool and many companies
 are starting to deploy mobile VoIP to benefit from low-cost, but good
 quality communications in the office and on the move. We use Ruckus routers
 in our offices for voice and data and have found them excellent at
 consistently delivering a high quality service."
     Taking Wi-Fi Beyond Convenience
     Truphone recently installed the new Ruckus ZoneFlex system including
 the ZoneFlex 2925 line of Smart Wi-Fi access points. Optimized for
 delay-sensitive traffic such as voice over IP and IP-based video
 applications, ZoneFlex leverages patented BeamFlex technology that utilizes
 a high-gain smart antenna array. BeamFlex uses sophisticated new techniques
 to extend Wi-Fi range and improve predictability by focusing Wi-Fi signals
 over the highest performing radio frequency (RF path) and automatically
 steering these signals around interference as it occurs.
     "Voice is a natural application for WiFi, but the combination of small
 payloads and high jitter sensitivity makes it difficult to build networks
 that support high call densities," said Bill Kish, Chief Technology Officer
 at Ruckus Wireless. "To make matters worse, many handsets have poor radio
 performance due to power and space constraints. Our application-centric
 approach to QoS and adaptive radio optimization allows Ruckus APs to work
 around these problems and deliver call quality so good you'll forget that
 you're using cheap unlicensed spectrum."
     About Truphone
     Truphone offers Internet Protocol-based (IP-based) mobile internet
 telephony, using Wi-Fi and 3G networks, enabling free and low-cost calling.
     The service is presently in a beta state and offers Voice-over-IP, SMS-
 over-IP and presence capabilities. This beta service was announced in mid-
 2006, when Truphone became the first company to introduce true internet
 telephony for mass market mobile phones.
     Truphone is the trading name of Software Cellular Network (SCN). SCN is
 privately owned, funded by both venture capital investment and angel
 investors. For more information, please visit the Truphone website at
     About Ruckus Wireless, Inc.
     Based in Sunnyvale, California, Ruckus Wireless is a next-generation
 Wi-Fi company credited with pioneering "Smart Wi-Fi" technology. Named a
 2007 Technology Pioneer by the World Economic Forum, Ruckus Wireless was
 formed in 2004 at Sequoia Capital. The company designs, develops and
 markets industrial- strength Wi-Fi systems that provide reliable
 distribution of delay-sensitive multimedia content and services over
 standard 802.11 technology. Its flagship product, ZoneFlex is the first
 wireless LAN system to combine the best in centralized wireless LAN
 principles with state-of-the-art Wi-Fi advances such as smart antenna
 arrays and wireless meshing. Its MediaFlex line of multimedia wireless
 routers is used by more than 125 broadband operators around the world to
 extend digital services such as IPTV throughout the home without wires. The
 company's patent-pending hardware and software technologies deliver
 predictable performance, extended range and real-time adaptability to
 changing Wi-Fi environments. The company has raised approximately $32
 million in financing from premier venture capital investors, consumer
 electronics companies and broadband operators such a Motorola, T-Ventures,
 Telus, Sutter Hill Ventures, Mitsui, Sequoia and others. Ruckus Wireless is
 led by president and CEO Selina Lo. For more information, visit the
 company's Web site at
     Media Contacts
     David Callisch
     Ruckus Wireless
     +1-408-504-5487 mobile
     Rose Ross
     Both Barrels Communications
     +44 7624 001636

SOURCE Ruckus Wireless, Inc.