Trying to Plan a Dream Wedding and Still Have Funds for the Ever After? David's Bridal Offers Smart, Stylish Solutions in a Less Than Fairytale Economy

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A F AU PAIR IN AMERICA LOGO AU PAIR IN AMERICA LOGO www.aupairinamerica.com. (PRNewsFoto/Au Pair in America)[KG] STAMFORD, CT UNITED STATES 07/07/2008

    CONSHOHOCKEN, Pa., July 7 /PRNewswire/ -- Are you, or someone you know,
 planning a dream wedding without the fairy tale budget? In today's economic
 climate, spending plans are shifting, as couples grapple with rising costs
 that are going well beyond the gas pump. In fact, 2 in 5 brides-to-be (40%)
 agree that putting money toward a down payment on a house will be their
 highest priority when making purchases before the wedding. Now more than
 ever, it's clear that engaged couples are looking for ways to maximize
 their money, by making smart choices and using resources that ensure the
 most value. To keep finances in check without sacrificing quality or style,
 David's Bridal, the nation's bridal and special occasion authority, reveals
 how brides can get everything they need for a picture-perfect day -- from
 bridal and bridal party dresses and accessories to coordinating gifts and
 favors -- without breaking the bank.
 
     Designer Dresses Without the Sky-High Price Tag
 
     As the most important fashion decision, shopping for a dream dress that
 best suits the bride's personality and wallet can be challenging if she
 doesn't know where to look. David's Bridal offers both a fashionable and
 affordable solution with its stock of gorgeous, high quality gowns (sizes
 0-30W), priced from $299-$1200, which are perfect for the 65% of
 brides-to-be citing expensive bridal gowns as the biggest concern when
 buying their dress. Designer gowns from Oleg Cassini, Galina and the new
 Galina Signature Collection -- a line of exquisitely crafted and
 beautifully embellished gowns that exude modern elegance -- ensure brides
 achieve the luxury look without paying designer prices. If a bride is
 looking to personalize her gown to reflect her unique style, she can choose
 from a variety of sleeve options for a custom, yet cost-effective look, or
 embellish her gown with a sash, brooch or wrap. Brides can also take
 advantage of David's ongoing sales for additional savings and trying on
 dresses in her actual size will help reduce alterations costs. Another perk
 for smart shopping? Brides who shop at David's receive a $1000 savings
 booklet with their gown purchase for extra rewards in-store and with
 partners such as Liberty Travel and MW Tux!
 
     Always the Bridesmaid Dress, Never a Closet Staple? Think Again.
 
     When shopping for bridal party attire, choose versatile designs that
 can be worn well after the big day. Brides can visit the over 280 David's
 stores nationwide to check out their impressive selection of chic and
 affordable bridal party styles ($105-$180) in today's hottest colors and
 fabrics, including new jersey offerings and the fashion-forward Dress Up
 Your Dress Collection in the season's best colors. From the engagement
 party and bridal shower to the rehearsal dinner and honeymoon, David's
 offers standout looks for the bride's most special events. Not only will
 brides and bridesmaids appreciate the versatility of their new LPD ("little
 party dress"), they will love the fact that they can wear their dresses
 beyond the aisle. In addition, and available exclusively online at
 davidsbridal.com, is the newly launched Modern Expressions Collection that
 boasts wear-again dresses that combine contemporary trends with classic
 silhouettes. With prices ranging from $100-$135 in sizes 2-26, these
 on-trend and figure-flattering styles work perfectly for bridesmaids, as
 well as all wedding-related events.
 
     Shopping the Wallet-Friendly Web
 
     Looking for other best buys? Brides can save time, money and gas by
 searching for amazing deals online. Innovative websites like
 davidsbridal.com allow brides-to-be to shop for everything from gowns to
 gifts, from home or work, for quick delivery. Plus, David's unique online
 tool, Dress Your Wedding, allows brides-to-be to "virtually" plan their
 dream day by choosing wedding themes, colors, fashions and more from the
 comfort of their own home. With online bridal dresses starting at $99, the
 db Online Collection (sizes 2-26W) offers brides a fabulous assortment of
 bridal styles, as well as bridesmaid and special occasion wear, that are
 designed to suit any size, budget and timeline. Once she's decided on the
 one (bridal gown that is!), brides can visit their nearest store for
 alterations and accessories to complete that stunning look. With more than
 4,000 unique wedding-related items and services including exclusive
 collections, personalized invitations and favors, davidsbridal.com ensures
 seamless coordination for a truly unforgettable day.
 
     As wedding plans evolve with today's changing socio-economic times,
 David's Bridal is helping brides-to-be -- no matter their budget or
 personal style -- make smart choices. With an unparalleled array of
 on-trend and affordable offerings, David's Bridal's stores and
 davidsbridal.com are must-visit resources for the savvy bride, who not only
 wants a dream wedding, but also a nest egg to begin her happily ever after.
 
     Methodology
 
     An Internet survey was conducted for David's Bridal by Leflein
 Associates, Inc. from October 19-22, 2007. A total of 504 surveys were
 completed among a national panel of women (age 18+) who were recently
 engaged. This study has a margin of error of plus or minus 4% at the 95%
 confidence level.
 
     With more than 50 years of bridal experience, David's Bridal
 understands the importance of providing brides-to-be with a vast selection
 of exquisitely crafted dresses, available at affordable prices. Today, with
 more than 280 locations nationwide, David's Bridal continues to expand its
 retail store locations, while maintaining its philosophy of superior
 quality, value and service. To locate a store nearby, consumers can call
 1.877.693.BRIDE or visit www.davidsbridal.com.
 
 
 

SOURCE David's Bridal