TubeMogul Goes Pro at DEMO but Doesn't Forget the Little Guy

Launches premium distribution and analytics tools for professional online

video producers; adds new free services for loyal user base

Jan 28, 2008, 00:00 ET from TubeMogul

    PALM DESERT, Calif., Jan. 28 /PRNewswire/ -- DEMO 08 -- TubeMogul, the
 online video distribution and analytics company, today introduced Premium
 Products -- new services for professional publishers, advertisers and
 marketers, featuring powerful tools to promote web videos and measure
     Premium Products comprise advanced data analytics, demographic and
 geographic reporting, video transcoding, scheduled video deployment, multi-
 campaign functionality, and reports that aggregate viewership information
 based on keywords.
     Nicholas Robinson of Michael Eisner's new media production company,
 Vuguru, said TubeMogul's Premium Products provide the most advanced single
 source of metrics on where, when, and how often videos are viewed on the
 Web today. "TubeMogul is the killer app for the backend of online video.
 There's nothing even close," said Robinson.
     Additional beta users of TubeMogul's Premium Products include CBS
 Interactive, Next New Networks, and leading advertising agencies
 representing top brands in media, technology, and consumer products.
     Founded in November 2006 by online video buffs who met in graduate
 school at UC Berkeley, TubeMogul first introduced free services that
 aggregate video- viewing data from the top sharing sites to give video
 creators improved understanding of when, where and how often videos are
 watched, track and compare what's hot and what's not, measure the impact of
 marketing campaigns, gather competitive intelligence, and share the data
 with colleagues.
     Analytics were followed in July 2007 by its acclaimed Load & Track --
 also free -- which allows video publishers to upload videos once to
 TubeMogul and select where they want their videos deployed.
     "Our free services proved there was a real need for distribution and
 analytics," said Brett Wilson, TubeMogul's co-founder and CEO. "With our
 Premium Products we address a much wider and lucrative market."
     TubeMogul Premium Products are available immediately and ranges in
 price, starting at $500 per month.
     New features added today to TubeMogul's free services include: Video
 promotion - now includes social bookmarking and news recommendation sites
-- Thumbnail assist -- creators can select video thumbnail for sites that allow choice -- Comment manager -- lets users read comments by site -- Large file support -- allows distribution of videos larger than 100 MB -- Video transcoding -- submit flash files to optimize quality

SOURCE TubeMogul