NEW YORK, March 31 /PRNewswire/ -- As part of the Season 2 kick-off of
"The Green" on Sundance Channel, the network has partnered with Barneys New
York and the eco-chic fashion brand Loomstate to launch a first of its
kind, national T-shirt recycling program. Beginning April 13th, consumers
will be encouraged to drop off old t-shirts at all Barneys' locations
nationwide. Loomstate will "re-fashion" the T-shirts (re-style, re-dye,
re-print, etc.) to create a new, limited edition T-shirt collection to be
sold exclusively at Barneys for Holiday 2008. Participating consumers will
receive a 20% discount on women's Loomstate for Barneys Green and men's
Loomstate merchandise from April 13-27. Proceeds from the program will
benefit 1% for the Planet.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080331/NYM139 )
"With THE GREEN, Sundance Channel hopes to inspire viewers to make
changes in their lives and let them know that they don't have to sacrifice
style, quality or design to make a positive impact on the planet," says
Larry Aidem, President and CEO of Sundance Channel. "Our alliance with
Barneys and Loomstate creates another opportunity for Sundance Channel
viewers to participate in a creative and unique program that benefits them
and the planet. As the first network to dedicate a primetime TV destination
to environmental programming, we are committed to seeking out ways to
illustrate that 'going green' is both a movement and priority for all of
Designed by Rogan Gregory and Scott Hahn, Loomstate uses 100 percent
certified organic materials to make eco-luxe clothing. According to Rogan
Gregory," Recycling t-shirts to create something new and beautiful
personifies the evolution and metamorphosis of the Earth. We are taking eco
fashion to the next level."
"There is a fast growing environmentally based fashion movement that we
feel is the New Cool. It is redefining what luxury is all about. We must
work together, educate ourselves and inform people of how to participate.
Everything we do now must have a conscious thought to it. Thinking, walking
and talking and with the flag of intention to create beauty through fashion
in a more organic, sustainable way is the future." says Julie Gilhart,
Senior Vice-President, Fashion Director of Barneys New York.
The recycling program will kick off with two exclusive VIP events at
Barneys New York flagship locations: Los Angeles on April 15th with a
special performance by She & Him, featuring Zooey Deschanel and M. Ward and
New York City on Earth Day, April 22nd with an exclusive performance by
British singing sensation & Geffen recording artist Kate Nash. DJ Paul
Sevigny to provide music at both events.
THE GREEN is presented by Lexus Hybrid Living and Citi Smith Barney.
About Sundance Channel
Under creative direction of Robert Redford, Sundance Channel is the
television destination for independent-minded viewers seeking something
different. Bold, uncompromising and irreverent, Sundance Channel offers
audiences a diverse and engaging selection of firms, documentaries, shorts
and original programs, all unedited and commercial free. Launched in 1996,
Sundance Channel is a venture of NBC Universal, CBS and Robert Redford.
Sundance Channel operates independently of the non-profit Sundance
Institute and the Sundance Film Festival, but shares the overall Sundance
mission of encouraging artistic freedom of expression. Sundance Channel's
website address is www.sundancechannel.com.
About Barneys New York
Barneys New York ("Barneys"), www.barneys.com, is a New York-based
luxury retailer founded in 1923, with flagship stores in New York City,
Beverly Hills, Chicago, Boston, Dallas, San Francisco and Las Vegas.
Barneys New York also operates two smaller regional stores, and fifteen
Barneys CO-OP stores with three more to open in 2008. The quintessential
New York store is easily recognized by its bright red awnings, iconic black
shopping bag, and innovative window displays engineered by its Creative
Director, Simon Doonan.
About Loomstate for Barneys Green
Loomstate for Barneys Green is a partnership and commitment between
Barneys New York and Loomstate to create sexy, stylish and eco-friendly
collections. Loomstate is a fashion brand with sustainable development
goals, focused on the cultivation and use of environmentally sensitive
materials, primarily 100% organic cotton. Barneys New York is the leader in
premium taste and luxury fashion retail.
1% For the Planet
Loomstate and Barneys New York will donate a percentage of their
Loomstate for Barneys Green business to One Percent for the Planet. One
Percent for the Planet is an alliance of companies that recognize the true
cost of doing business and donates 1% of their sales to environmental
organizations worldwide. The beneficiary of the Loomstate for Barneys Green
label is the Organic Exchange, a unique resource for companies interested
in the cultivation and sourcing of certified organic cotton.
SOURCE Sundance Channel