Turtle Wax® Quick & Easy™ Dash & Glass™ Interior Cleaner Voted Product Of The Year 2016 In Car Care

'Most Innovative Car Care Brand' Secures Top Award Following a Survey of More Than 40,000 Consumers

Feb 16, 2016, 12:21 ET from Turtle Wax

CHICAGO, Feb. 16, 2016 /PRNewswire/ -- Turtle Wax® Quick & Easy™ Dash & Glass™ Interior Cleaner has been named Product of the Year for 2016.  Turtle Wax secured the top honor from Product of the Year - the world's largest consumer-voted award for product innovation.  Winners are backed by the votes of 40,000 consumers in a national representative survey by TNS.  Turtle Wax Quick & Easy Dash & Glass Interior Cleaner has taken home the trophy in the car care category.

"Nearly 50,000 new packaged goods products are introduced each year," said Rich Fryling, Managing Director, Product of the Year USA. "Our research shows that 44% of consumers are more likely to purchase a product recommended by 40,000 shoppers just like them."

The 2 in 1 That Was Voted No. 1
Turtle Wax® has made it easy to keep cars looking great in-between adventures. Unlike other interior cleaners, you won't have to worry about overspray. The breakthrough new Turtle Wax® Quick & Easy™ Dash & Glass™ Interior Cleaner uses precision cleaning to effortlessly remove dirt from both dashboards AND windows. The proprietary formula encapsulates dirt for safe, streak-free cleaning. This uniquely formulated multi-surface cleaner leaves a non-greasy shine to restore the natural look of your car.  It's safe and effective on all interior hard surfaces including tech screens.

"Turtle Wax is honored that Dash & Glass was named one of the most innovative products of the year for 2016," said Mike Schultz, Vice President, Research & Development, Turtle Wax. "The award is particularly meaningful because it is based on consumer feedback and in our category we know that peer-to-peer recommendations drive purchase intent. Car lovers can now clean, shine and protect their cars with confidence that Turtle Wax Dash & Glass will meet and exceed their needs." 

For more information about Turtle Wax® Quick & Easy™ Dash & Glass™ Interior Cleaner visit www.TurtleWax.com or follow Turtle Wax on Facebook, Twitter and Instagram to stay up to date with the latest and greatest news. 

About Turtle Wax
For the past 70 years, Turtle Wax has been a leader in the car care industry, formulating innovative product lines to meet the ever changing needs of both car consumers and the automotive industry. With humble roots in Chicago, Ill., Turtle Wax continues to be a family-owned and operated business with sales in more than 90 countries.

About Product of the Year:
Product of the Year is the world's largest consumer-voted award for product innovation. Established 29 years ago, POY currently operates in 42 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.  Product of the Year winners are backed by the votes of over 40,000 consumers in a national representative survey conducted by research partner TNS, a global leader in consumer research.  The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness.  Winning products are announced in February each year and receive the right to use the Product of the Year seal in marketing communications for two years.  For more information, visit www.productoftheyearusa.com.

Media Contact
Andrew Scutt
312.245.0688
Andrew.Scutt@zenogroup.com

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SOURCE Turtle Wax



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