TV Land, MTV and Craig Broadcast Systems to Launch New Canadian Services in September
Classic TV Channel, Suite of MTV Channels and Web Site Encompass
Craig's Strategic Partnership with MTV Networks
CALGARY, Alberta, Aug. 21 /PRNewswire/ -- Craig Broadcast Systems Inc. and MTV Networks (MTVN), a unit of Viacom International Inc. (NYSE: VIA, VIA.B), announced today that the two companies have formed a partnership to launch English language services of TV Land and MTV: Music Television as well as three additional music genre-based MTV-branded services, specifically created for Canadian viewers, starting in September 2001. The new 24-hour advertiser-supported channels will feature a strong line-up of original Canadian programming as well as award winning content from the U.S. and around the world. The MTV channels will be complemented by the simultaneous launch of a locally programmed Web site (http://www.mtvcanada.com) offering convergent entertainment experiences for Canadian youth. The locally managed operation will be originated at Craig's newly constructed state of the art digital playout center in Calgary. An operations team will be announced shortly, along with launch dates, programming line-ups and additional details of the MTV genre-based services. (Logo: http://www.newscom.com/cgi-bin/prnh/20010821/NYTU059LOGO ) The launch of TV Land Canada marks the network's first international venture, and represents a multi-year, multi-million dollar commitment to the Canadian market. MTV's partnership with Craig brings the network's total number of locally customized channels to 35 and marks its 18th localized Web site. MTV Canada is one of the 16 must carry English-language digital networks recently approved by the Canadian Radio-television and Telecommunications Commission (CRTC). "This alliance with Craig is a strategic milestone in the evolution of MTV Networks and is true to our philosophy of thinking globally while acting locally," explains Tom Freston, Chairman and CEO, MTV Networks. "The arrival of TV Land Canada heralds the classic TV channel's international debut and will offer Canadians the very best classic programming from both Canada and the U.S. The premiere of MTV Canada across multiple platforms will provide audiences with an interactive environment to experience MTV's ground-breaking content, including a mixture of Canadian and international artists, along with the distinctive global perspective that no other youth entertainment brand can offer." "We're delighted to bring the best of the MTV and TV Land services to Canada and to marry them with great Canadian programming on our new digital channels," said Drew Craig, President and CEO of Craig Broadcast Systems Inc. "This announcement is terrific news for Canadian viewers, musicians and independent producers. In addition, the presence of TV Land and four MTV services also creates a major opportunity for Canada's cable and satellite companies as they launch enhanced digital television services this fall." MTV Canada will be a youth oriented lifestyle channel targeting 12-24 year-olds. It will feature a diverse mix of programming genres that will include animation, drama, movies, and documentaries, with a backbone of music-based content specifically programmed for Canadian youth. TV Land Canada will offer viewers a broad mix of Canadian and American Classic TV programming from all genres over the past 50 years. It will resemble the on-air format of its American counterpart. The network will target 25-54 year-old viewers and will offer content from a variety of distributors, representing both Canadian and American programming. TV Land, which launched in 1996, is one of the fastest growing cable networks in the U.S. and is currently available in more than 62 million homes. The network features a variety of hit programming, including "The Andy Griffith Show" and "The Love Boat," all packaged in an on-air environment that celebrates the best of everything television. MTV: Music Television is the world's leading multimedia brand for youth and can currently be seen in more than 353 million households in 140 countries via 31 channels in 17 languages. MTV's international channels are MTV: Music Television (US), MTV Asia (Southeast Asia, Mandarin, China, India, Philippines and Korea), MTV Australia, MTV Brasil, MTV Europe (European, Central, Italia, Nordic, Polska, France, Espana, Netherlands and UK/Ireland), MTV Japan, MTV Latin America (North, Central & South) and MTV Russia. MTV also has two separately programmed "free form" music services in the US and Europe, MTV2, that feature videos from a wide variety of genres, along with a separate MTV2 service in Germany. Digital programming services MTV "X" and MTV "S" are also available in the US as well as MTV Base, MTV Dance and MTV Hits in Europe. MTV Live, a PC broadband service, is available in Europe. MTV's holdings also include 17 locally operated Web sites worldwide as well as publishing, home video, radio, recorded music, licensing & merchandising and a feature film division, MTV Films. MTV is a trademark of Viacom International Inc. (NYSE: VIA, VIA.B). Craig Broadcast Systems Inc. is Canada's oldest and largest privately owned broadcast company. It is a third-generation, family-operated business which operates conventional independent television stations under the A-Channel banner in Calgary and Edmonton, Alberta, and Winnipeg, Manitoba. A specialist in start-ups, Craig has recently filed an application with the CRTC for a license to build a new independent television station to serve Toronto and Hamilton, Ontario. Craig's wireless division owns and operates Canada's first digital MMDS System in Manitoba and is beginning to construct its second Canadian system serving British Columbia. Craig also owns and operates systems in Palm Springs, California and Honolulu, Hawaii. MAKE YOUR OPINION COUNT - Click Here http://tbutton.prnewswire.com/prn/11690X88482266
SOURCE MTV Networks/TV Land
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.