CAMDEN, N.J., Aug. 16 /PRNewswire/ -- Cooper University Hospital (Cooper)
debuted three new TV commercials today featuring television star and
Stratford, NJ native, Kelly Ripa. The commercials also featured patients
whose lives have been changed by Cooper's world-class Centers of Excellence:
the Cooper Heart Institute, the Cooper Bone and Joint Institute and The Cancer
Institute of New Jersey at Cooper.
The commercials were unveiled today by Cooper University Hospital Chairman
Charles Sessa, Jr., Vice Chairman George E. Norcross, III and Ripa. "We are
delighted that Kelly, one of Camden's and America's most beloved public
personas, agreed to volunteer her time to participate in this campaign," said
Norcross. "Cooper salutes her and her unwavering commitment to her hometown
"Kelly Ripa is the perfect fit for our campaign because of her energy and
sincerity," said Cooper's Christopher T. Olivia, M.D., President & CEO. "The
spots take advantage of Kelly's ability to interview real patients and have
their messages relate to the TV audiences. Kelly Ripa is a voice that
resonates clearly with our target audience, women 25 to 54 years-old."
Ripa was not able to attend due to obligations associated with "Live with
Regis and Kelly" and her hit TV show "Hope & Faith".
In a taped message Ripa said, "I just wanted to take a moment to say how
lucky the Delaware Valley is to have Cooper University Hospital. It's an
academic health care institution with world-renowned doctors. In the
commercials you'll be seeing, I spoke to real patients - not actors. Hillary
Johnston and her husband, Art, from Cherry Hill...Jack and Patricia Pawela
from Williamstown...Sandy Bateman from Bellmawr...All you have to do is ask
them and they'll tell you how great their experiences were and how much they
value Cooper being there for them."
Among the patients featured in the spots is Bellmawr resident Sandy
Bateman who was treated for heart disease at the Cooper Heart Institute. Mrs.
Bateman, who had a next generation biventricular pacing device inserted, is
interviewed by Ripa in the commercial. Bateman tells Ripa about her new pacing
device,"...the doctors at Cooper can monitor my heart remotely and make
changes to my treatment...I feel great."
In the oncology spot, Ripa converses with Hillary Johnston, a breast
cancer survivor, and her husband, Art, from Cherry Hill. Hillary was treated
at The Cancer Institute of New Jersey at Cooper. Cooper is a partner of The
Cancer Institute of New Jersey, one of only 39 National Cancer Institutes --
designated comprehensive cancer care centers in the nation. Hillary recounts,
"You want to do everything you can and I feel like I did. Cooper saved my
The third commercial features an interview with Williamstown residents and
long-time tennis partners Jack and Patricia Pawela. Jack was treated for two
knee replacements and a hip replacement at the Cooper Bone & Joint Institute.
For his hip replacement, Mr. Pawela received a new state-of-the-art
ceramic-on-ceramic hip. Cooper was one of the first sites in the country
selected by the FDA to administer this procedure. During the interview, Jack
says," ... ceramic-on-ceramic hips, they're not at most hospitals...Cooper did
a great job."
The commercials will begin airing today in the Philadelphia DMA.
Created by Winning Strategies Advertising of Princeton, NJ, the spots
feature Ripa not only because of her local commitment to Camden but also
because of her enormous appeal.
About Cooper University Hospital
Cooper University Hospital (Cooper), the flagship hospital of The Cooper
Health System, is the leading university hospital system serving southern New
Jersey and the Delaware Valley region. The Cooper University Physicians
network has more than 65 offices throughout South Jersey and southeast
Pennsylvania. As a Principal Teaching Hospital for the University of Medicine
and Dentistry of New Jersey, and the core clinical campus for the Robert Wood
Johnson Medical School in Camden, Cooper has become a national leader in
medical education and research. Cooper University Hospital is known for its
comprehensive health care services and cutting-edge technology, and is
recognized for its Centers of Excellence: the Cooper Heart Institute, the
Cooper Bone and Joint Institute, The Cancer Institute of New Jersey at Cooper,
Cooper Critical Care Medicine, and the Cooper Level 1 Trauma Center. Cooper
has been acknowledged for its leadership in patient safety by the National
Foundation for Patient Safety and has been cited as a top employer and "best
place to work" by a leading business publication in New Jersey.
SOURCE Cooper University Hospital