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2014

TV Star Kelly Ripa Highlights Cooper University Hospital's World-Class Centers Of Excellence In New TV Ad Campaign

Three New Spots Feature Camden County Native Ripa, Patients Sharing

Testimonials of Cooper's World Class Cancer, Heart and Orthopaedic Institutes



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    CAMDEN, N.J., Aug. 16 /PRNewswire/ -- Cooper University Hospital (Cooper)
 debuted three new TV commercials today featuring television star and
 Stratford, NJ native, Kelly Ripa.  The commercials also featured patients
 whose lives have been changed by Cooper's world-class Centers of Excellence:
 the Cooper Heart Institute, the Cooper Bone and Joint Institute and The Cancer
 Institute of New Jersey at Cooper.
     The commercials were unveiled today by Cooper University Hospital Chairman
 Charles Sessa, Jr., Vice Chairman George E. Norcross, III and Ripa. "We are
 delighted that Kelly, one of Camden's and America's most beloved public
 personas, agreed to volunteer her time to participate in this campaign," said
 Norcross. "Cooper salutes her and her unwavering commitment to her hometown
 hospital."
     "Kelly Ripa is the perfect fit for our campaign because of her energy and
 sincerity," said Cooper's Christopher T. Olivia, M.D., President & CEO. "The
 spots take advantage of Kelly's ability to interview real patients and have
 their messages relate to the TV audiences. Kelly Ripa is a voice that
 resonates clearly with our target audience, women 25 to 54 years-old."
     Ripa was not able to attend due to obligations associated with "Live with
 Regis and Kelly" and her hit TV show "Hope & Faith".
     In a taped message Ripa said, "I just wanted to take a moment to say how
 lucky the Delaware Valley is to have Cooper University Hospital.  It's an
 academic health care institution with world-renowned doctors. In the
 commercials you'll be seeing, I spoke to real patients - not actors.  Hillary
 Johnston and her husband, Art, from Cherry Hill...Jack and Patricia Pawela
 from Williamstown...Sandy Bateman from Bellmawr...All you have to do is ask
 them and they'll tell you how great their experiences were and how much they
 value Cooper being there for them."
     Among the patients featured in the spots is Bellmawr resident Sandy
 Bateman who was treated for heart disease at the Cooper Heart Institute. Mrs.
 Bateman, who had a next generation biventricular pacing device inserted, is
 interviewed by Ripa in the commercial. Bateman tells Ripa about her new pacing
 device,"...the doctors at Cooper can monitor my heart remotely and make
 changes to my treatment...I feel great."
     In the oncology spot, Ripa converses with Hillary Johnston, a breast
 cancer survivor, and her husband, Art, from Cherry Hill. Hillary was treated
 at The Cancer Institute of New Jersey at Cooper.  Cooper is a partner of The
 Cancer Institute of New Jersey, one of only 39 National Cancer Institutes --
 designated comprehensive cancer care centers in the nation.  Hillary recounts,
 "You want to do everything you can and I feel like I did. Cooper saved my
 life."
     The third commercial features an interview with Williamstown residents and
 long-time tennis partners Jack and Patricia Pawela.  Jack was treated for two
 knee replacements and a hip replacement at the Cooper Bone & Joint Institute.
 For his hip replacement, Mr. Pawela received a new state-of-the-art
 ceramic-on-ceramic hip.  Cooper was one of the first sites in the country
 selected by the FDA to administer this procedure.  During the interview, Jack
 says," ... ceramic-on-ceramic hips, they're not at most hospitals...Cooper did
 a great job."
     The commercials will begin airing today in the Philadelphia DMA.
     Created by Winning Strategies Advertising of Princeton, NJ, the spots
 feature Ripa not only because of her local commitment to Camden but also
 because of her enormous appeal.
 
     About Cooper University Hospital
     Cooper University Hospital (Cooper), the flagship hospital of The Cooper
 Health System, is the leading university hospital system serving southern New
 Jersey and the Delaware Valley region. The Cooper University Physicians
 network has more than 65 offices throughout South Jersey and southeast
 Pennsylvania. As a Principal Teaching Hospital for the University of Medicine
 and Dentistry of New Jersey, and the core clinical campus for the Robert Wood
 Johnson Medical School in Camden, Cooper has become a national leader in
 medical education and research. Cooper University Hospital is known for its
 comprehensive health care services and cutting-edge technology, and is
 recognized for its Centers of Excellence: the Cooper Heart Institute, the
 Cooper Bone and Joint Institute, The Cancer Institute of New Jersey at Cooper,
 Cooper Critical Care Medicine, and the Cooper Level 1 Trauma Center. Cooper
 has been acknowledged for its leadership in patient safety by the National
 Foundation for Patient Safety and has been cited as a top employer and "best
 place to work" by a leading business publication in New Jersey.
 
 

SOURCE Cooper University Hospital

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