TVB Television Broadcasts of Hong Kong Selects Eutelsat EUROBIRD(TM) 9 Satellite for New Multi-Channel Chinese Platform for Europe

Jun 11, 2008, 01:00 ET from Eutelsat Communications

    PARIS, June 11 /PRNewswire-FirstCall/ -- Television Broadcasts Ltd
 (TVB) of Hong Kong, one of the world's largest producers and distributors
 of Chinese programmes, has selected capacity on the EUROBIRD(TM) 9
 satellite operated by Eutelsat Communications (Euronext Paris: ETL) to
 launch its new multi-channel digital platform of Chinese-language channels
 for satellite homes across Europe.
     For the first time in Europe, TVB's subsidiary 'The Chinese Channel' is
 offering a line-up of five of the Group's flagship infotainment channels
 including "TVBS-Europe" which specialises in Hong Kong drama series, local
 news and Chinese community events in Europe. It also comprises four
 speciality channels which were launched in first quarter 2008: "TVBN", a
 24-hour Hong Kong and global news channel, "TVB Entertainment News" which
 focuses on entertainment news from Hong Kong, Korea, Japan, Taiwan, Europe
 and the USA, "TVB Classic" which shows nostalgic content, and "TVB
 Lifestyle" which specialises in fashion, travel and dining.
     The channels are broadcast in Cantonese and uplinked to EUROBIRD(TM) 9
 by Eutelsat's Skylogic affiliate from its teleport in Turin. Using the
 slogan "Give me Five!", The Chinese Channel is targeting the population of
 half a million Cantonese speakers within EUROBIRD(TM) 9's pan-European
     Anthony Ho, Controller of the Overseas Satellite Operations Division of
 TVB said: "We are delighted to be associated with Eutelsat as our partner
 in this venture. To achieve our milestones, Eutelsat provided considerable
 technical assistance and advice to TVB, enabling the five channels to be on
 air in less than three months. Without this exceptional level of support we
 could not have kept to our very tight schedule. We look forward to further
 developing our collaboration with Eutelsat into the future, and also to
 bringing new television services with Mandarin Chinese content to Europe".
     "Our EUROBIRD(TM) 9 neighbourhood gives TVB the reach, power and
 capacity they require for this important new phase in their expansion
 across Europe," said Olivier Millies-Lacroix, Eutelsat's Commercial
 Director. "This new contract further consolidates the success of
 EUROBIRD(TM) 9, which in one year has attracted anchor clients including
 Hello HD from Hungary and Tele Columbus from Germany. In addition to
 offering a strong pan-European footprint, EUROBIRD(TM) 9's close proximity
 to our HOT BIRD(TM) neighbourhood offers broadcasters the potential to tap
 into satellite homes equipped for television reception from both
 neighbourhoods with off-the-shelf double-feed antennas."
     About Eutelsat Communications
     Eutelsat Communications (Euronext Paris: ETL, ISIN code: FR0010221234)
 is the holding company of Eutelsat S.A.. With capacity commercialised on 24
 satellites that provide coverage over the entire European continent, as
 well as the Middle East, Africa, India and significant parts of Asia and
 the Americas, Eutelsat is one of the world's three leading satellite
 operators in terms of revenues. At 31 March 2008, Eutelsat's satellites
 were broadcasting almost 3,000 television channels and 1,100 radio
 stations. More than 1,100 channels broadcast via its HOT BIRD(TM) video
 neighbourhood at 13 degrees East which serves over 120 million cable and
 satellite homes in Europe, the Middle East and North Africa. The Group's
 satellites also serve a wide range of fixed and mobile telecommunications
 services, TV contribution markets, corporate networks, and broadband
 markets for Internet Service Providers and for transport, maritime and
 in-flight markets. Eutelsat's broadband subsidiary, Skylogic, markets and
 operates services through teleports in France and Italy that serve
 enterprises, local communities, government agencies and aid organisations
 in Europe, Africa, Asia and the Americas. Headquartered in Paris, Eutelsat
 and its subsidiaries employ 538 commercial, technical and operational
 experts from 27 countries. For further information Press Vanessa O'Connor Tel: +33-1-53-98-38-88 Frederique Gautier Tel: +33-1-53-98-38-88 Tel: +33-1-53-98-38-88 Investors Gilles Janvier Tel: +33-1-53-98-35-30 For more information on The Chinese Channel please contact: Alice Cheng Assistant Marketing Manager Tel. +44-208-614-8355

SOURCE Eutelsat Communications