Twentieth Century Fox & Apple Introduce iTunes Digital Copy DVDs Include Free Copy of Movie for iTunes

    MACWORLD SAN FRANCISCO, Jan. 15 /PRNewswire-FirstCall/ -- Twentieth
 Century Fox and Apple(R) today announced Digital Copy for iTunes(R), which
 provides customers who purchase a DVD with an additional Digital Copy of
 the movie. Just like movies purchased from the iTunes Store, an iTunes
 Digital Copy can effortlessly be transferred to iTunes and then viewed on a
 PC or Mac(R), iPod(R) with video, iPhone(TM) or on Apple TV(R). The first
 DVD to make its debut with iTunes Digital Copy is the Special Edition DVD
 premiere of the Family Guy "Star Wars" parody, "Family Guy Presents: Blue
 Harvest," which is being released in stores today. Fox and Apple are
 planning to deliver many more DVDs with iTunes Digital Copy this year.
     "One of the most requested features DVD buyers have been asking for is
 the ability to get the movies they bought into their iTunes library," said
 Jim Gianopulos, chairman and chief executive officer of Fox Filmed
 Entertainment. "We're thrilled to offer such an incredibly simple way for
 our customers to get even more out of their DVD purchase, and we look
 forward to releasing many more DVDs this year with iTunes Digital Copy."
     "Now movie fans can easily transfer a free copy of the movie they
 purchase on DVD into iTunes," said Steve Jobs, Apple's CEO. "DVDs
 containing an iTunes Digital Copy allow movie fans to get a copy of their
 movie which can be viewed on a computer, iPod, iPhone or on Apple TV."
     The new iTunes Digital Copy provides a consumer friendly way to
 transfer a DVD purchase to a user's iTunes library. Once a customer buys
 the DVD, they insert it into their computer, enter a unique code into
 iTunes and iTunes automatically copies the movie to their iTunes library
 within minutes. Customers own the iTunes Digital Copy of the movie and it
 has all of the same great viewing options as other iTunes Store video
 content, including the ability to be viewed on a computer, iPod with video,
 iPhone and Apple TV. Each DVD will only transfer its iTunes Digital Copy to
 one iTunes library.
     One of the world's largest producers and distributors of motion
 pictures, Fox Filmed Entertainment produces, acquires and distributes
 motion pictures throughout the world. These motion pictures are produced or
 acquired by the following units of FFE: Twentieth Century Fox, Fox 2000
 Pictures, Fox Searchlight Pictures, Fox Atomic, and Twentieth Century Fox
 Animation. FFE also includes Twentieth Century Fox Home Entertainment, the
 worldwide marketing, sales and distribution company for all Fox film and
 television programming on VHS, DVD, Blu-ray Disc (BD) and Digital Copy as
 well as acquisitions and original productions.
     Apple ignited the personal computer revolution in the 1970s with the
 Apple II and reinvented the personal computer in the 1980s with the
 Macintosh. Today, Apple continues to lead the industry in innovation with
 its award-winning computers, OS X operating system and iLife and
 professional applications. Apple is also spearheading the digital media
 revolution with its iPod portable music and video players and iTunes online
 store, and has entered the mobile phone market with its revolutionary
     (C) 2008 Apple Inc. All rights reserved. Apple, the Apple logo, Mac,
 Mac OS, Macintosh, iTunes, iPod, iPhone and Apple TV are trademarks of
 Apple. Other company and product names may be trademarks of their
 respective owners.


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