Two Beauty Icons Reunite as Maybelline New York Reintroduces Fashion and Beauty Icon Christy Turlington to Its Spokesperson Lineup

One of the Original Supermodels Rejoins Maybelline New York as the Brand's

Newest Face

Aug 14, 2006, 01:00 ET from Maybelline New York

    NEW YORK, Aug. 14 /PRNewswire/ -- Maybelline New York proudly announces
 that beauty icon Christy Turlington has returned to the company as a
 spokesperson. As a face for Maybelline New York, Turlington will target 35+
 consumers beginning with a new TV advertising campaign debuting August
 21st. Print will debut in September issues of fashion, beauty and lifestyle
     Christy first exploded onto the scene in the early 1990's as an
 internationally recognized model gracing the covers of top magazines and
 runways around the world and as the face for Maybelline. In the years that
 followed, Christy kept busy working as a smoking-prevention activist,
 entrepreneur, author, mother of two, and now again, a spokesperson for
 Maybelline New York.
     "Christy is a perfect match for Maybelline New York -- she is a natural
 beauty and exudes confidence," says Cheryl Vitali, Senior Vice President,
 Marketing, Maybelline New York - Garnier. "We are thrilled to have Christy
 rejoin the Maybelline New York family. She is a true representation of
 beauty at every stage in one's life. Christy was the lead spokesperson that
 helped the brand launch its 'Maybe She's Born With It, Maybe It's
 Maybelline' tagline in the early '90's and she will again be an important
 spokesperson for the brand today."
     Christy added, "Maybelline is and always has been a brand that cares
 about the needs of women. I am thrilled to be a part of their campaign once
 again and honored to return as Maybelline New York's spokeswoman. It is
 definitely exciting to return with a whole new variety of life experiences
 that I can share with a new audience of women."
     Born and raised in Northern California, Christy Turlington has
 successfully created a diverse and multi-talented career as an
 entrepreneur, role model and spokesperson in the cosmetic, fashion,
 business and activist spheres. She has graced every magazine cover from
 Vogue to Time, and is an advocate for smoking cessation, women's health
 research and empowerment for young women. After leaving the runway in 1994,
 Christy completed her undergraduate education at New York University with a
 major in comparative religion and philosophy. She then shifted her focus to
 achieving certain personal and entrepreneurial aspirations. After
 graduating, Turlington decided to merge her avid interest in yoga and
 eastern practices with her extensive experience in the fashion and beauty
 industries by creating the Nuala and Mahanuala apparel and accessory brands
 and by writing her best selling book LIVING WITH YOGA (Hyperion).
     Maybelline New York is available in over 90 countries worldwide.
 Offering more than 200 products, Maybelline New York combines
 technologically advanced formulations with on-trend expertise to create
 accessible cosmetics with a spirited style. For more information, visit now also available in Spanish.

SOURCE Maybelline New York