NEW YORK, Aug. 14 /PRNewswire/ -- Maybelline New York proudly announces that beauty icon Christy Turlington has returned to the company as a spokesperson. As a face for Maybelline New York, Turlington will target 35+ consumers beginning with a new TV advertising campaign debuting August 21st. Print will debut in September issues of fashion, beauty and lifestyle publications. (Photo: http://www.newscom.com/cgi-bin/prnh/20060814/NYM021-a http://www.newscom.com/cgi-bin/prnh/20060814/NYM021-b ) Christy first exploded onto the scene in the early 1990's as an internationally recognized model gracing the covers of top magazines and runways around the world and as the face for Maybelline. In the years that followed, Christy kept busy working as a smoking-prevention activist, entrepreneur, author, mother of two, and now again, a spokesperson for Maybelline New York. "Christy is a perfect match for Maybelline New York -- she is a natural beauty and exudes confidence," says Cheryl Vitali, Senior Vice President, Marketing, Maybelline New York - Garnier. "We are thrilled to have Christy rejoin the Maybelline New York family. She is a true representation of beauty at every stage in one's life. Christy was the lead spokesperson that helped the brand launch its 'Maybe She's Born With It, Maybe It's Maybelline' tagline in the early '90's and she will again be an important spokesperson for the brand today." Christy added, "Maybelline is and always has been a brand that cares about the needs of women. I am thrilled to be a part of their campaign once again and honored to return as Maybelline New York's spokeswoman. It is definitely exciting to return with a whole new variety of life experiences that I can share with a new audience of women." ABOUT CHRISTY TURLINGTON Born and raised in Northern California, Christy Turlington has successfully created a diverse and multi-talented career as an entrepreneur, role model and spokesperson in the cosmetic, fashion, business and activist spheres. She has graced every magazine cover from Vogue to Time, and is an advocate for smoking cessation, women's health research and empowerment for young women. After leaving the runway in 1994, Christy completed her undergraduate education at New York University with a major in comparative religion and philosophy. She then shifted her focus to achieving certain personal and entrepreneurial aspirations. After graduating, Turlington decided to merge her avid interest in yoga and eastern practices with her extensive experience in the fashion and beauty industries by creating the Nuala and Mahanuala apparel and accessory brands and by writing her best selling book LIVING WITH YOGA (Hyperion). ABOUT MAYBELLINE NEW YORK Maybelline New York is available in over 90 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. For more information, visit http://www.maybelline.com now also available in Spanish.
SOURCE Maybelline New York