NEW YORK, Aug. 14 /PRNewswire/ -- Maybelline New York proudly announces
that beauty icon Christy Turlington has returned to the company as a
spokesperson. As a face for Maybelline New York, Turlington will target 35+
consumers beginning with a new TV advertising campaign debuting August
21st. Print will debut in September issues of fashion, beauty and lifestyle
Christy first exploded onto the scene in the early 1990's as an
internationally recognized model gracing the covers of top magazines and
runways around the world and as the face for Maybelline. In the years that
followed, Christy kept busy working as a smoking-prevention activist,
entrepreneur, author, mother of two, and now again, a spokesperson for
Maybelline New York.
"Christy is a perfect match for Maybelline New York -- she is a natural
beauty and exudes confidence," says Cheryl Vitali, Senior Vice President,
Marketing, Maybelline New York - Garnier. "We are thrilled to have Christy
rejoin the Maybelline New York family. She is a true representation of
beauty at every stage in one's life. Christy was the lead spokesperson that
helped the brand launch its 'Maybe She's Born With It, Maybe It's
Maybelline' tagline in the early '90's and she will again be an important
spokesperson for the brand today."
Christy added, "Maybelline is and always has been a brand that cares
about the needs of women. I am thrilled to be a part of their campaign once
again and honored to return as Maybelline New York's spokeswoman. It is
definitely exciting to return with a whole new variety of life experiences
that I can share with a new audience of women."
ABOUT CHRISTY TURLINGTON
Born and raised in Northern California, Christy Turlington has
successfully created a diverse and multi-talented career as an
entrepreneur, role model and spokesperson in the cosmetic, fashion,
business and activist spheres. She has graced every magazine cover from
Vogue to Time, and is an advocate for smoking cessation, women's health
research and empowerment for young women. After leaving the runway in 1994,
Christy completed her undergraduate education at New York University with a
major in comparative religion and philosophy. She then shifted her focus to
achieving certain personal and entrepreneurial aspirations. After
graduating, Turlington decided to merge her avid interest in yoga and
eastern practices with her extensive experience in the fashion and beauty
industries by creating the Nuala and Mahanuala apparel and accessory brands
and by writing her best selling book LIVING WITH YOGA (Hyperion).
ABOUT MAYBELLINE NEW YORK
Maybelline New York is available in over 90 countries worldwide.
Offering more than 200 products, Maybelline New York combines
technologically advanced formulations with on-trend expertise to create
accessible cosmetics with a spirited style. For more information, visit
http://www.maybelline.com now also available in Spanish.
SOURCE Maybelline New York