Two-Hour 'TOP MODEL' Premiere Launches UPN Into Second on Wednesday in Adults 18-34, Women 18-34, Women 18-49 'TOP MODEL' Delivers its Highest Rated Premiere EVER

with Adults 18-34, Women 18-34, Women 18-49



'TOP MODEL' Gives UPN its Best Wednesday Night EVER in Women 18-34



    LOS ANGELES, Sept. 22 /PRNewswire/ -- The two-hour, fifth cycle premiere
 of AMERICA'S NEXT TOP MODEL lifted UPN to second place on Wednesday from 8-
 10PM among adults 18-34 (2.9/9), women 18-34 (4.7/12), women 18-49 (3.4/8),
 behind only ABC. UPN beat FOX and the WB from 8-10pm in adults 18-49 (2.3/6).
     Last night's two-hour TOP MODEL scored its best premiere EVER in adults
 18-34 (2.9/9), women 18-34 (4.7/12), women 18-49 (3.4/8), and matches its best
 premiere ratings ever in adults 18-49 (2.3/6).
     The TOP MODEL premiere gave UPN its best Wednesday night (8-10pm) EVER
 among women 18-34 (4.7/12).
     The first hour of TOP MODEL beat the debut of "Martha Stewart" on NBC
 head-to-head (8-9pm) in adults 18-34 (2.6/8 v. 2.2/7) and women 18-34 (4.2/12
 v. 2.9/8).
     The TOP MODEL premiere also scored double digit increases vs. premiere
 night a year ago in all key demos, including +57% in viewers (4.7mil), +61% in
 adults 18-34, +64% in adults 18-49, +68% in women 18-34 and +70% women 18-49.
     Three nights into premiere week, and UPN has delivered three consecutive
 nights of year-to-year growth.
 
     Source:  Preliminary Nielsen affiliate based ratings, 9/21/2005
 
 

SOURCE UPN
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