Two RB Personal Care Brands Win Allure Best of Beauty Awards
Clearasil® and Veet® Earn Prestigious Industry Seal for Best Products
PARSIPPANY, N.J., Oct. 1, 2013 /PRNewswire/ -- RB is proud to announce Allure Best of Beauty wins for two of the brands in their personal care portfolio—Clearasil® and Veet®, respectively. Clearasil Ultra Rapid Action Vanishing Treatment Cream was recognized as being the best zit cream in the highly competitive Skincare Category, while Veet® Ready-to-Use Wax Strips for Legs & Body were recognized as being one of the best body products in the Cheap Thrills Category, designated for products under $10. The full results of Allure's 2013 Best of Beauty Awards can be found online at allure.com/go/best-of-beauty and in the October issue, on stands now.
Allure editors praise Clearasil Ultra Rapid Action Vanishing Treatment Cream as "the closest thing to a trip to the dermatologist for a cortisone shot." The product is formulated with fast-acting acne fighting ingredients glycolic acid and 10% benzoyl peroxide and proven to visibly reduce redness and pimple size in as little as four hours.
Veet –the number one depilatory brand in the world--has caught the American beauty industry's attention with a unique range of head-to-toe hair removal products. The innovative hot and cold waxes can provide smoothness that lasts up to 28 days. Priced within reach (about $9.99), Veet is the ideal salon alternative.
"It's an honor to see our products recognized not only for fabulous results and ease of use, but for value," says Aurore Trepo, Marketing Director of Personal Care at RB. "Beauty category leadership requires a delicate balance of innovation, technology, efficacy and consumer insight. These wins tell us that we're doing our job and rising to the top of a very competitive marketplace."
Allure's Best of Beauty Awards honors products for excellence across skincare, cosmetics, hair removal and beyond. Over a four month period, Allure editors and their trusted industry advisors, such as dermatologists, makeup artists, hairstylists, and cosmetic chemists test thousands of products. Winning products earn the right to utilize the highly recognizable "Allure Best of Beauty" seal across advertising and marketing.
"When it comes to beauty products, consumers trust Allure," says Trepo. "And we are excited to leverage the Seal for both Clearasil and Veet across multiple channels," says Trepo.
See RB's winning products at http://www.allure.com/beauty-products/best-of-beauty and visit the brands on Facebook at facebook.com/ClearasilUS and facebook.com/Veet.
About Reckitt Benckiser
RB is a world leader in household, health and personal care. It is a FTSE top 25 company and since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – near 35% of revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 17 global Powerbrands which are: Finish, Lysol, Dettol, Vanish, Woolite, Calgon, Airwick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex and French's, and they account for 70% of its net revenue. Headquartered in the United Kingdom, the company employs 23,000 people worldwide, with operations in 60 countries and sales in over 180 countries.
Clearasil® is a leading brand of young skin care products that range from acne/blemish prevention, to skin care maintenance and spot treatment. Clearasil® is renowned for its highly effective range of acne treatment creams, facial washes and cleansing pads, giving consumers the confidence of visibly clearer skin. Clearasil® products may be purchased at any major drugstore and mass merchandiser nationwide.
VEET® is the leading name in depilatory products with over 80 years of experience developing safe, effective hair-removal products that are successfully used by over 30 million women across the world, every year. Reckitt Benckiser sells over 40 million VEET products every year worldwide. www.veet.us
SOURCE Reckitt Benckiser
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