SAN FRANCISCO, March 23, 2016 /PRNewswire/ -- UCHealth, the Colorado-based nonprofit system of five hospitals, more than 100 clinics and 16,000 employees, today announced that Grey San Francisco has been selected as its advertising agency-of-record following a review.
Grey San Francisco will develop brand strategy, brand and consumer advertising, digital communications and handle media planning and buying. UCHealth is adding new services for patients and building new hospital and clinic locations to make their advanced treatments more convenient throughout the region.
Manny Rodriguez, UCHealth chief marketing officer, said "Grey's strategic insight coupled with their ability to create big, powerful ideas across channels made them the perfect partners to help spearhead our aggressive new marketing efforts in support of UCHealth's mission and excellent patient care."
"We are honored and excited to work with UCHealth, a nationally renowned pacesetter in medical care," Milan Martin, president of Grey San Francisco, said. "The organization is known for its innovation and our charge is to go beyond traditional advertising and harness technology to make their brand marketing a healing element of their services."
UCHealth serves communities throughout Colorado, southern Wyoming and western Nebraska by providing advanced treatments, nationally-recognized specialists and excellent patient outcomes. UCHealth is also focused on keeping patients as healthy as possible through community health events and preventive care education.
"Education and marketing are important because they help patients realize they can receive the nation's very best cancer care and best outcomes right here in Colorado," said Dr. Tom Purcell, UCHealth system director of oncology services and associate director of clinical affairs for the University of Colorado Cancer Center. "Patients don't need to travel out of state to receive the world's most innovative clinical trials, treatments and surgeries."
UCHealth is a Front Range health system that delivers the highest quality patient care with the highest quality patient experience. UCHealth combines Memorial Hospital, Poudre Valley Hospital, Medical Center of the Rockies, Colorado Health Medical Group, and University of Colorado Hospital into an organization dedicated to health and providing unmatched patient care in the Rocky Mountain West. UCHealth partners with the University of Colorado School of Medicine and numerous community organizations to provide care. Separately, these institutions can continue providing superior care to patients and service to the communities they serve. Together, they push the boundaries of medicine, attracting more research funding, hosting more clinical trials and improving health through innovation.
Grey San Francisco is the West Coast arm of Grey, the advertising network of Grey Group. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ: WPPGY). Under the banner of "Grey Famously Effective Since 1917," the agency serves a blue-chip roster of many of the world's best known companies : Procter & Gamble, Symantec and Norton, GlaxoSmithKline, Darden Restaurants, Pfizer, Canon, 3M, NFL, Boehringer Ingelheim, Marriott Hotels & Resorts and T.J. Maxx. Grey was named ADWEEK's "Global Agency of the Year" for 2015. (www.grey.com)
Contact: Owen Dougherty
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