Ultimate Sports Anticipates Major Revenue Increase with Launch of New Exercise Product

LAFAYETTE, Ind., July 28 /PRNewswire-FirstCall/ -- Ultimate Sports, Inc. (Pink Sheets: USPS), a manufacturer and supplier to the recreational vehicle industry announced today plans to launch the Mini Trainer, an exercise product of their partner company, IM & M Exercise Equipment.

The Mini Trainer, an at-home mini elliptical, was tested during a trial launch through Amazon.com where the product received an exceptional 82.8% click-to-buy ratio.  More amazing was the fact that there was no advertising or marketing of this product, yet consumers loved how versatile and light-weight the product is.  The company sold over 150 units during this trial.

The product retailed for $199.99 during the trial and rendered margins over 50% to IM & M.  The Mini Trainer, which is set to launch in the 4th Quarter of 2010, will retail between $199.99 and $299.99 a unit, depending on the market.  

"Based on the results of our Amazon.com trial, coupled with our mass-marketing plans through internet, radio and infomercials, we expect sales in excess of $50 million in the first year on the market," states John Huerta, President of IM & M Exercise Equipment.

Please visit the following link to see the product in action, http://www.extremest.com/demo.

About IM & M Exercise Equipment, Inc.: IM & M Exercise Equipment, Inc., formerly traded as Extreme Fitness, Inc., manufactures a wide array of cardiovascular, exercise and strength training equipment for both professional facilities and personal home use.  The company's customers include the United States Military, gyms, schools, colleges, universities, fire departments, police forces, correctional facilities, fitness companies, fitness centers, recreation centers, and outdoor sports facilities.  Visit www.extremest.com for more information.

Forward Looking Statements: This press release contains certain forward-looking statements. Investors are cautioned that certain statements in this release are "forward looking statements" and involve both known and unknown risks, uncertainties and other factors. Such uncertainties include, among others, certain risks associated with the operation of the company described above. The Company's actual results could differ materially from expected results.

SOURCE Ultimate Sports, Inc.