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Discover Local Music Project Captures West Coast Sound from Seattle to

Sacramento, Invites Music Lovers to Browse Independent Music

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    PORTLAND, Ore., April 25 /PRNewswire/ -- Umpqua Bank (Nasdaq:   UMPQ),
 the largest independent community bank in the Pacific Northwest and
 Northern California, introduces Discover Local Music, a music-on-demand
 project and online music store, at www.umpquamusic.com. Umpqua's Discover
 Local Music project identifies high-quality independent musicians
 throughout the West Coast and makes their music available online and in
 Umpqua's 96 stores. With more than 48 artists to choose from, Discover
 Local Music offers music lovers access to some of the country's finest
 independent musicians. Umpqua plans to offer more than 1,500 songs by the
 end of 2006.
     (Logo: http://www.newscom.com/cgi-bin/prnh/20030827/UMPQLOGO)
     "A key part of Umpqua's approach to community banking is to provide
 distinctive, meaningful experiences to our customers and the public.
 Virtually everyone is passionate about music, yet too few have access to
 the talented musicians in their own community," said Ray Davis, Umpqua Bank
 CEO. "The Discover Local Music project is a powerful way for Umpqua Bank to
 showcase and support independent artists -- and to interact with customers
 and the public on an entirely new level."
     Umpqua teamed with Rumblefish Inc. -- a Music Identity(SM) and
 licensing company, and the country's leading music-focused marketing agency
 -- to develop the Discover Local Music project. The project is an extension
 of Umpqua's innovative in-store experience, which invites customers and the
 public to enjoy a cup of Umpqua's own blend of coffee, read the paper, and
 surf the internet while they bank. Discover Local Music reinforces Umpqua's
 focus on community banking by introducing and supporting local musicians in
 each community Umpqua serves.
     Rumblefish reviewed the music of hundreds of independent artists to
 find exceptional musicians including Morgan Grace, Kenney Polson, Stephanie
 Schneiderman, Rye Hollow, Sam Martin, LIV, Easterly, Nicole Campbell and
 Wow and Flutter, among the many others featured in the Discover Local Music
 Catalog. Umpqua will introduce a compilation CD, Discover Local Music: Vol.
 1 Sacramento to Seattle, featuring songs from twelve Discover Local Music
 artists, in May.
     How Discover Local Music Works
     Discover Local Music will be available to the general public at
 www.umpquamusic.com, where anyone can create a CD of up to 10 songs for
 $.75 per song plus $5.25 in shipping and handling for a total cost of
 $12.75. Customers who open a new account will have the opportunity to
 create a free custom CD of 10 songs by local musicians. How it works:
     -- Go to Umpqua's new music-on-demand Web site, www.umpquamusic.com.
     -- Preview as many tracks as you'd like and create your own custom mix of
        local music.
     -- Hit submit and receive a customized CD within three to five business
        days.
 
     Featured Playlists
     To make the selection process engaging and straightforward,
 umpquamusic.com features curated playlists in addition to single song
 choices. Visitors can choose to browse playlists selected to create a mood
 -- "Sunday Morning Paper," or "I-5 Driving Distractions" -- as well as
 those created by local celebrities who have distinct relationships with
 music. Curator mixes and commentary are designed to help users navigate
 through new music as they develop a custom compilation that speaks to their
 own style. The current featured Discover Local Music curators are:
     -- Carlos Kalmar, Oregon Symphony Music Director
     -- Mark Lindsay, Frontman, Paul Revere & The Raiders
     -- Charles Lewis, Ethos Music Center Director
     -- Dori Donoho, On-air Personality & Host of "Homegrown Music" 101.7 FM
        (KLRR)
 
     About Umpqua Bank
     Umpqua Bank, headquartered in Roseburg, Ore., is a subsidiary of Umpqua
 Holdings Corporation and has 96 locations between Sacramento, Calif. and
 Bellevue, Wash., along the Oregon and Northern California Coast and in
 Central Oregon. Recently recognized as the most admired banking services
 company in Oregon by Oregon executives and by BusinessWeek magazine as one
 of the "best ideas" of 2005, Umpqua Bank continues to gain attention for
 its innovative customer experience. Umpqua Holdings also owns retail
 brokerage subsidiary Strand, Atkinson, Williams & York, Inc., which has
 locations in Umpqua Bank stores and in dedicated offices throughout Oregon
 and Southwest Washington. Umpqua Bank's Private Client Services Division
 provides tailored financial services and products to individual customers.
 Umpqua Holdings Corporation is headquartered in Portland, Ore. For more
 information, visit www.umpquabank.com.
     About Rumblefish
     Rumblefish Inc. was founded in 1996 and has grown to become the leading
 music-focused marketing agency in the United States. Rumblefish works with
 independent artists from all over the world, connecting them with
 businesses that need and want high quality original music through
 licensing. Rumblefish has connected sounds with the target audiences for
 brands such as adidas Original, Red Bull, The North Face and Pabst Blue
 Ribbon. Core to Rumblefish's business is The Catalog, a pre-cleared,
 pre-licensed music collection of thousands of songs from varying artists
 and genres, with an emphasis towards lesser-known, independent artists. For
 more information, visit www.rumblefish.com.
 
 

SOURCE Umpqua Bank