BALTIMORE, Feb. 15 /PRNewswire-FirstCall/ -- Starting with the
2008/2009 season, US sports apparel manufacturer Under Armour will become
the official kit supplier for the German soccer league club Hannover 96,
Under Armour announced today. The new partnership was brokered by
Hannover's marketing partner SPORTFIVE.
Under Armour and Hannover 96 have signed a contract to cooperate
through the 2010/11 season. This agreement includes all technical apparel
and accessories for game day and training as well as numerous advertising
assets inside Hannover's AWD Arena and promotional rights for Under Armour.
"It is a great honour to be associated with one of European football's
most historic teams in Germany," said Peter Mahrer, President of Under
Armour Europe. "We believe that our high-performance product line of
apparel and accessories fits perfectly with the club's aspirations to reach
the top level of the German Football League and to gain European
"We are pleased that Under Armour has signed its first Bundesliga
football kit suppliers' contract with Hannover 96. The contract is an
expression of trust in the high quality of Under Armour's innovative
products -- as well as a sign of trust in Hannover 96's performance," said
Martin Kind, CEO of Hannover 96 GmbH & Co. KGaA.
The new Hannover kit will be Under Armour's first kit for a
professional soccer team and will be available at the Hannover 96 arena
shop as well as at sports retailers throughout Germany. The company has
been creating moisture- wicking performance apparel for athletes in the US
since 1996 and has been marketing its products in Germany since 2006. Under
Armour is already a baselayer outfitter in German professional soccer,
handball and ice hockey with existing relationships that include 1860
Munich, the German Icehockey League, Adler Mannheim, TBV Lemgo and TV
"This deal was worked on for several months and is budgeted within
Under Armour's 12-13% annual global marketing spend," said Wayne Marino,
Under Armour's Executive Vice President/Chief Financial Officer. "We see it
as another authentic anchor point in the Brand's growth in Europe."
The brand markets its innovative, functional sports apparel to top
athletes as well as to amateur sports enthusiasts. With its first
professional soccer kit, the US market leader is taking its high-level
performance gear to the next level - the outer layer - and intends to
create the world's finest performance soccer kit. Under Armour's
performance apparel is available throughout Germany in over 200 of the
finest sporting good locations.
About Under Armour, Inc.
Under Armour(R) (NYSE: UA) is a leading developer, marketer and
distributor of branded performance apparel, footwear and accessories. The
brand's moisture-wicking synthetic fabrications are engineered in many
different designs and styles for wear in nearly every climate to provide a
performance alternative to traditional natural fiber products. The
Company's products are sold worldwide and worn in Germany by professional
soccer, handball, and ice hockey players, as well as athletes in other
major sports. The Company's European headquarters are located in Amsterdam,
The Netherlands; the global headquarter is in Baltimore, Maryland (USA).
For further information, please visit the Company's website at
SOURCE Under Armour