Unicorn Media CTO to Speak at the 2nd Screen Summit During IBC Amsterdam AJ McGowan to Discuss Monetization on Second Screen Devices
TEMPE, Ariz., Sept. 10, 2013 /PRNewswire/ -- Unicorn Media, the market leader in Internet video solutions that allow the world's largest publishers to dynamically insert video ads on IP-enabled devices, today announced that the company's Chief Technical Officer, AJ McGowan, will participate in a high-profile panel discussion at the 2nd Screen Summit in Amsterdam during IBC, which is expected to draw some of the Internet video industry's leading technical and business professionals. Hosted by The Second Screen Society, the premier electronic media event will be held on September 15, 2013, at Hotel Okura, one of Holland's top luxury hotels.
McGowan's panel, "Show Me the Money: Transforming 2nd Screen Consumer Engagement into Revenue," will start at 3:30 PM local time. Panel topics include strategies to monetize content and improve the user experience as well as the role of programmers and brands in the emerging digital media model. McGowan and his fellow panel participants will explore who owns the space and what strategies are effective as different approaches are field-tested, including m-commerce, incremental subscription revenues and ad inventory monetization. McGowan will round out the panel with a 15-minute technology spotlight immediately following the discussion.
"I'm looking forward to discussing the many exciting developments in the digital media space, including the way in which our cloud-based technology solution, Unicorn Once™, makes mobile content monetization a simple and profitable solution for some of the largest media companies in the world," said McGowan.
A pioneer in the mobile video space, Unicorn Media offers a simple, intuitive content monetization solution to customers worldwide. Find out more at www.unicornmedia.com. Learn more about IBC at www.ibc.org and find out more about the upcoming 2nd Screen Summit at www.2ndscreensociety.com/amsterdam-2013.
About Unicorn Media, Inc.
Unicorn Media, Inc. is the leading provider of Internet video solutions that enable companies to maximize IP video profitability for live and VOD content. Our patented technology, Unicorn OnceVOD™, allows customers to ingest video content one time and deliver it to every Internet-connected device via a single URL. OnceVOD™ and OnceLIVE™ allow content owners to monetize their content on any device by dynamically inserting targeted ads and analyzing content and ad performance in real-time on every platform, allowing for on-the-fly changes to maximize profitability.
SOURCE Unicorn Media