Unicorn Media Enables Advanced Video Platform Support for Boxee Patented Unicorn ONCE™ Solution Extends Its Reach To Boxee Set-Top Devices

TEMPE, Ariz., Nov. 8, 2011 /PRNewswire/ -- Unicorn Media, Inc., a digital media management provider, today announced it has added support for Boxee, a platform that allows users to watch online videos on their TVs, to its Unicorn ONCE™ technology platform. The innovative Boxee device is the latest syndication outlet to join the already long list of devices and applications reached by Unicorn Media's patented technology platform, Unicorn ONCE™.

(Logo: http://photos.prnewswire.com/prnh/20110112/DC28908LOGO )

While Unicorn Media previously supported Boxee through its traditional Unicorn ELEMENTS™ platform, its addition to the list of devices attainable by Unicorn ONCE™ is far more sophisticated and allows for monetization and reporting strategies that were previously unavailable. Unicorn ONCE™ is a patented technology solution that allows video publishers to ingest their content once and deliver to any Internet-connected device while allowing for dynamic ad insertion and analytics across any platform such as iPad, iPhone, Android, BlackBerry, Roku, Tivo and countless others.

Unicorn's support of the Boxee was a logical next step. Boxee, with increasing user adoption and growing popularity, provides users with the ability to watch almost any TV show from the Internet as well as movies from services like Netflix, VUDU, MUBI and Open Film. Boxee automatically delivers video recommendations from friends on Facebook and Twitter to the TV and allows viewers to share their favorites with a click of the remote. Unicorn ONCE™ customers can now reach Boxee enabled devices as part of their syndication and distribution strategy.

Unicorn ONCE™ is not a client SDK or server-stitched solution, it is patented technology that allows Unicorn customers to ingest their content one time and receive a single URL in return, while optimizing monetization across every platform by allowing for targeted, dynamic ad integration on-the-fly and real-time analytics on any device through Unicorn VISION™. Unicorn ONCE™ is layered on top of the Unicorn ELEMENTS™ technology platform; Unicorn's modular suite of workflow optimization tools that make the distribution of content to any IP-enabled device less time consuming and less expensive, enabling content owners to cut cost and maximize profitability.

"Unicorn Media is dedicated to meeting customer demand and to future-proof video delivery to existing devices and operating systems as well as emerging technology," Bill Rinehart, Founder and CEO, Unicorn Media. "Unicorn ONCE™ was designed to help video publishers reach any device while optimizing workflows and maximizing profitability."

About Unicorn Media, Inc.

Unicorn Media, Inc. is a digital media management provider that helps companies deliver media to any device, anytime, anywhere, while providing real-time analytics on any platform. Unicorn's core services include Unicorn ONCE™, Unicorn VISION™ and Unicorn ELEMENTS™, technology that allows users to syndicate to any Internet-connected device, track content in real-time across any platform and optimize workflow to maximize profitability. http://www.unicornmedia.com.

SOURCE Unicorn Media, Inc.



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