WILMINGTON, Mass., Nov. 13 /PRNewswire-FirstCall/ -- Studies show that
consumers view employees who wear uniforms as being more professional,
organized and reliable than their non-uniformed counterparts -- and that
they regard companies with uniform programs as having workers who are
properly trained to do the job right. These positive impressions mean
uniforms ultimately have the ability to make a tangible impact on a
company's bottom line.
The attributes consumers associate with uniforms were underscored in a
study conducted by J.D. Power and Associates(R) for the Uniform and Textile
Service Association, titled "The Customer Perceptions of Uniforms in the
Workplace." The study definitively showed consumers overwhelmingly prefer
to do business with companies whose employees wear uniforms.
"Generally speaking, it's about business image," explains Robert
Isaacson, Marketing Director at UniFirst Corporation, a leading provider of
uniforms and work clothing throughout the United States and Canada. "And
standing in the forefront of every company's image are its employees and
how they're attired. If appropriately uniformed-with consistent-looking
quality garments featuring identifiable color schemes, company logos, and
any other customization- customers typically view employees as able to do a
more professional job and as taking greater pride in their work.
Conversely, if employees appear to pay scant attention to their appearance,
customers can begin to have doubts about the quality of products or
services being offered."
"The perceived link between employee uniforms and positive public
impressions is what social scientists refer to as the 'halo effect',"
Isaacson says. "It's similar to the association people make when they
interpret someone as being smarter because he or she wears eyeglasses or
someone as having more redeemable qualities because of physical
What the "halo effect" ultimately translates into is a competitive edge
for companies, Isaacson says. "By outfitting their employees in image-
enhancing uniforms, companies differentiate themselves and are more able to
attract the consumer's attention. It's no wonder that the ever growing
numbers of companies with managed uniform programs seem to have an 'aura of
success' about them, while their bottom lines are improved by having a
reputable provider manage their uniform programs."
UniFirst provides a range of uniforms, products, and services to nearly
200,000 business customers each week. More than a million employees are in
UniFirst work clothes every business day. For more information, call them
at 800-225-3364 or visit http://www.unifirst.com.
SOURCE UniFirst Corporation