Uniquely Designed Uniforms Calm Travelers, Make Spotting Terrorists Easier ... and They Help Manufacturers Identify Safety Problems
Not just for Branding and Image Anymore
Take the Transportation Security Administration (TSA), for example. This fall, the federal agency began jettisoning its relatively bland white-shirted uniforms in favor of eye-catching, royal blue ones for its 43,000 airport screeners. The TSA reports the new shirts project a more professional look and instill a greater sense of calm among passengers. In turn, the agency says fewer nervous travelers now make behavior profiling of potential terrorists more effective.
It's such proven results that have other organizations adopting similar
measures as part of their need to address day-to-day safety concerns, says
Soreff notes overt signaling by work apparel is particularly important in such industries as food processing and high-technology "where accidental cross contamination can have an immediate and negative impact on profitability."
No matter what the nature of the threat, Soreff says organizations adopting uniquely designed workwear are inevitably "dressing for success."
UniFirst (NYSE: UNF) is a leading supplier of uniforms and work clothing
to 200,000 business customers of all sizes and types throughout the U.S. and
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