Unit of Monsanto Selects Hughes as Agency of Record

Oct 18, 1999, 01:00 ET from The Hughes Group

    ST. LOUIS, Oct. 18 /PRNewswire/ -- Integrated Protein Technologies (IPT),
 a unit of Monsanto Company, has named The Hughes Group as its agency of
 record.  IPT is a world leader in the development and use of plants improved
 through biotechnology for producing therapeutic proteins for use in
 pharmaceuticals, vaccines and industrial enzymes.  IPT initiated its agency
 review with 10 St. Louis shops before selecting Hughes.
     "This partnership is a phenomenal opportunity for all of us," said Jim
 Schnurbusch, Hughes Group president.  "Not only will Hughes generate awareness
 about IPT's capabilities, we'll be pioneering the brand for an entirely new
 category.  That's very exciting."
     Hughes will be developing a complete integrated marketing communications
 program for IPT, including advertising, direct marketing, cybermarketing,
 collateral materials and public relations.
     The Hughes IPT team will be led by Schnurbusch; Michael Hutchinson, chief
 creative officer, Cheryl Redohl, account supervisor; Fred Kahn, copywriter;
 Dan O'Saben, senior art director; and Jan Sheehan, vice president and director
 of public relations.
     Founded in 1977, the Hughes Group is a full-service marketing
 communications company.  The firm serves national, regional and international

SOURCE The Hughes Group