United Airlines' Mileage Plus Program Celebrates 25 Years by Offering Merchandise Rewards for Elite Members

Mileage Plus Merchandise Rewards Available to All Elite Members Through

December 31, 2006

Mar 07, 2006, 00:00 ET from United Airlines

    CHICAGO, March 7 /PRNewswire-FirstCall/ -- Beginning today, United's most
 valued Mileage Plus(R) members have even more opportunities to redeem frequent
 flyer miles with a new class of rewards:  high-end merchandise.  Part of
 United's continuous improvement of the customer experience, Mileage Plus
 Merchandise Rewards* expands mileage rewards beyond flights, hotel stays,
 dining certificates, car rentals and auction experiences, to shopping for
 brand-name merchandise online.  The program is available now through
 December 31, 2006, exclusively to 1K, Premier Executive, Premier and Premier
 Associate members of Mileage Plus.
     Customers now may redeem miles at http://www.united.com/mileageplusrewards
 for premium merchandise such as Coach sunglasses, Callaway Heavenwood clubs,
 Boston Acoustics HD radios, Canon digital cameras, Hartman 3-piece luggage
 sets or Toshiba 27" Integrated HD-DVD Combo LCD televisions.
     "Our customers make a choice to fly United," said Kenneth Feldman, vice
 president-Loyalty and e-Commerce.  "In return, we owe them the most diverse
 array of mileage-reward opportunities.  At Mileage Plus, we are developing one
 of the most comprehensive travel loyalty programs in the industry.  We will
 continue to listen to our customers and provide innovative recognition and
 reward programs that exceed their expectations."
     Beyond air rewards, United offers car rentals, hotel certificates, dining
 certificates and, now, online merchandise.  Additionally, United began an
 auction site last fall for members to bid with their miles on unique offerings
 such as the Napa Valley wine train brunch for two, 10 laps in a NASCAR car,
 spa treatments and a personal chef experience.
     About United Mileage Plus
     United Mileage Plus, with over 47 million enrolled members, has been voted
 the best frequent flyer program by readers of Business Traveler for the past
 nine years (Nov. 1996-Nov. 2004) by Travel Savvy magazine (Sept. 2004-Sept.
 2005) and by Global Traveler (Nov. 2004-Nov. 2005).  It also received the 2005
 Frost & Sullivan CEO Choice Award for Best Frequent Flyer Program.  Members
 earn miles by flying on United, Ted(SM), United Express(R) or Star Alliance
 airlines, or by purchasing products or services through the comprehensive
 network of over 100 participating Mileage Plus partners at more than 10,000
 locations worldwide.  Mileage Plus also offers one of the most extensive
 selections of award travel destinations, including 790 destinations in 138
 countries.  For more information, a complete list of Mileage Plus partners, or
 to enroll, visit united.com.
     About United
     United Airlines (Nasdaq:   UAUA) operates more than 3,400 flights a day on
 United, United Express and Ted to more than 200 U.S. domestic and
 international destinations from its hubs in Los Angeles, San Francisco,
 Denver, Chicago and Washington, D.C.  With key global air rights in the Asia-
 Pacific region, Europe and Latin America, United is one of the largest
 international carriers based in the United States.  United is also a founding
 member of Star Alliance, which provides connections for our customers to 790
 destinations in 138 countries worldwide.  United's 57,000 employees reside in
 every U.S. state and in many countries around the world.  News releases and
 other information about United can be found at the company's Web site at
     *Terms and Conditions
     The United Mileage Plus Merchandise Rewards promotion shall be available
 to Elite Mileage Plus members starting March 7, 2006, through December 31,
 2006.  Ask the United Mileage Plus Rewards Customer Service representative
 about special instructions or restrictions.  Only those Mileage Plus members
 that have Elite status are eligible to participate in this special promotion.
 Miles are not refundable once redeemed.   All product orders are subject to
 product availability. You will be notified if the item you have ordered is not
 available and if and when it will become available. We reserve the right to
 substitute items of equal or greater value. We will ship the model pictured or
 the most current comparable model available. Items shown are the latest models
 available at the time of placing your order.  Offer subject to change without
 notice.  Other restrictions may apply.  United, at its sole discretion, may
 adopt, modify or remove terms and conditions regarding this program at any
 time. United has the sole right to interpret and apply the terms and
 conditions as they see fit.  Miles accrued and awards issued are subject to
 the rules of the United Mileage Plus program.  United, its subsidiaries,
 affiliates and agents are not responsible for any products and services of
 other participating companies and partners. Taxes and fees related to award
 travel are the responsibility of the passenger. United and Mileage Plus are
 registered service marks.  For complete details about the Mileage Plus
 program, visit united.com.  Miles referred to are not actual miles, but
 represent credits in the United Mileage Plus program.  No cash value
 equivalent.  Every effort has been made to ensure the accuracy of the contents
 of this online catalog.  United Mileage Plus and Brainstorm Logistics, LLC are
 not responsible for errors and/or omissions.  Brainstorm Logistics, LLC is the
 United Mileage Plus partner who produces this catalog.  Shipping and Handling
 for Merchandise:  Merchandise will not be delivered to P.O., A.P.O. or F.P.O.
 boxes. Merchandise rewards can be shipped only to addresses in the 48
 contiguous United States. If you want to ship to an address other than your
 billing address, please update the shipping information during the online
 check-out process. Addresses cannot be changed after order has been made. On a
 case by case basis, orders may be shipped outside of the 48 contiguous United
 States to Alaska or Hawaii on an Exception Only basis.  Orders will not be
 shipped internationally. Please contact the United Mileage Plus Rewards center
 directly via e-mail at MileagePlusRewards@united.com with the information and
 United will investigate the exception request. Please note that additional
 shipping charges payable by credit or debit card may apply, and not all items
 can be shipped outside of the contiguous United States.  Items ordered at the
 same time may arrive separately. The cost of regular shipping and handling is
 included in the mileage cost for each item.  Merchandise will be delivered to
 your door within 3-4 weeks of placing the order, with the exception of items
 requiring Velvet Glove Service indicated with a white glove. Please allow 8
 weeks for any furniture delivery.  Velvet Glove Service:  Velvet Glove Service
 is available on select items (miles indicated include reward and Velvet Glove
 Service). All truck-shipped items will be delivered via Velvet Glove Service.
 The Velvet Glove crew will deliver the merchandise to the specified address
 and move it to your room of choice (access permitting) and remove all of the
 packaging materials. The Velvet Glove crew will not install or set up the
 merchandise for you.  Allow 6-8 weeks for delivery of Velvet Glove Service
 items unless otherwise specified.  A daytime telephone number must be provided
 for orders that require Velvet Glove Service. Delivery appointments are
 available Monday through Friday, 9:00 AM - 5:00 PM E.S.T.  Merchandise Return
 Policy:  Please call the United Mileage Plus Rewards center with any delivery
 issues at (866) 322-4579.  Product rewards may not be returned or exchanged
 unless proven to be damaged or defective. Please visit
 http://www.united.com/mileageplusrewards or call (866) 322-4579 for
 information regarding the return policy.  Damaged or defective items must be
 returned within 30 days of delivery. No exchanges or returns are accepted
 after 30 days. Please contact customer service within 14 days of receipt via
 email at MileagePlusRewards@united.com or by telephone at (866) 322-4579.  If
 product rewards are visibly damaged, please refuse the product and contact
 customer service at Brainstorm Logistics, LLC via email at
 MileagePlusRewards@united.com or by telephone at (866) 322-4579.  Products
 must be in their original packaging (with the exception of Velvet Glove
 Service) and include batteries, cables, remote controls, etc.  Under special
 circumstances approved by United Airlines products may be returned for full
 mileage credit, less a 15% restocking fee of redeemed miles.  Jewelry Policy:
 No exchanges or returns after 30 days.  No exchanges or returns on earrings.
 Miles will not be refunded for returned items after 30 days. Miles will not be
 refunded for items altered in any way from original condition.
     Worldwide Press Office:
     Days: 847.700.5538
     Evenings/Weekends: 847.700.4088

SOURCE United Airlines