United Country Real Estate to Post All Property Listings on Zillow.com(R)

National rural real estate franchise joins Zillow Listings Feed program;

25,000 for-sale listings to be fed daily

Nov 08, 2007, 00:00 ET from Zillow.com

    SEATTLE and KANSAS CITY, Mo., Nov. 8 /PRNewswire/ -- Leading real
 estate Web site Zillow.com and United County Real Estate today announced a
 partnership to feed approximately 25,000 United Country property listings
 to the Zillow.com Web site on a daily basis. This agreement for Zillow's
 Listings Feed program allows home sellers listing with United Country
 agents nationwide to automatically gain marketing exposure on one of the
 most-visited U.S. real estate sites. Approximately four million people
 visit Zillow every month, with 70 percent buying or selling now, or
 planning to in the next 1-2 years.
     "United Country continues to execute on its listing partnership
 strategy. We are choosing who we share our more than 25,000 listings with
 carefully in an attempt to maximize exposure for our affiliates. We
 couldn't be more excited about Zillow's technology direction and traffic
 exposure," said David Dickey, United Country chief technology officer.
     United Country property listings that currently reside on the United
 Country brand Web site will be dynamically uploaded to Zillow, providing
 sellers with additional marketing exposure for their properties while
 enhancing the search experience for buyers. Through the United Country
 listings hosted on Zillow, consumers will be linked back to
 unitedcountry.com where they can locate a sales associate to guide them
 through the home buying and selling experience.
     Added Jorrit Van der Meulen, Zillow vice president of partner
 relations, "We are thrilled to provide Zillow users with such a varied base
 of for-sale listings throughout the country, and direct connections to
 United Country agents who can help them in their real estate search."
     United Country's for-sale listings will be live on Zillow.com with the
 launch of the Zillow Listings Feed capability later this year. Zillow
 Listings Feeds allow brokerages to post for-sale listings directly to the
 site in a bulk feed, giving the homes a virtual for-sale sign for free on
 Zillow.com -- the site that 54 percent of buyers say they used in their
 real estate search(1). For enhanced exposure, individual agents can create
 a free profile page with photos, contact information and more details about
 the individual agent, linked directly from each listing.
     About United Country Real Estate
     United Country Real Estate is the only national real estate and auction
 franchise system specializing in residential, farm and ranch, commercial,
 retirement, second home and recreational properties in small cities and
 towns across America. The company currently publishes nine niche real
 estate magazines and executes a marketing program that attracts more than
 925,000 visitors a month to: http://www.unitedcountry.com, the leading real
 estate web site in its market. United Country reaches more than 90 million
 homes each week through its national advertising of franchisee-listed
 properties in various local, regional and national print media outlets.
 With a heritage that dates back to 1925 and headquartered in Kansas City,
 Mo., the company supports more than 675 franchisees in 44 states and
 markets a national database of properties at http://www.unitedcountry.com.
     About Zillow.com(R)
     Zillow.com is an online real estate community where homeowners, buyers,
 sellers, and real estate agents and professionals find and share vital
 information about homes, for free. Launched in early 2006 with Zestimate(R)
 values and data on millions of U.S. homes, Zillow has since opened the site
 to community input, data and dialogue, including "Home Q&A." Zillow's goal
 is to help people become smarter about real estate -- what homes are worth,
 what's for sale, and what local experts have to say about real estate and
 individual homes. One of the most-visited real estate Web sites, Zillow was
 the only online company named by Advertising Age magazine to its 2006
 "Marketing 50" list of the most powerful consumer brands. Zillow is
 headquartered in Seattle and has raised $87 million in funding.
     Zillow.com, Zillow, and Zestimate are registered trademarks of Zillow,
     (1) California Association of Realtors "2007 Internet vs. Traditional
 Buyers Survey"

SOURCE Zillow.com