United Media, Andrews McMeel Publishing Sign Agreement for Dilbert Greeting Cards

    NEW YORK and KANSAS CITY, Mo., May 22 /PRNewswire/ -- United Media and
 Andrews McMeel Publishing (AMP) announced today that they have joined forces
 on what will be the largest collection of Dilbert gift, book, and stationery
 products.  The program, beginning January 1, 1998, will be enhanced with the
 launch of more than 117 units of everyday and seasonal greeting cards
 featuring character's from the Dilbert comic strip.
     All told, Andrews McMeel will create a total of more than 60 Dilbert
 items, making AMP the largest Dilbert licensee in terms of number of products.
 In addition to the greeting cards, which will be sold in book, gift and
 stationery, and office supply stores throughout the United States and Canada,
 Andrews McMeel will market a diverse line of gift and book products.  The line
 includes mini books, Main Street Editions books, mugs, bookmarks, postcard
 books, heat-sensitive mugs, ceramic commuter mugs, cubicle welcome mats,
 cubicle poster books, diecut easel characters, picture frames, strip magnets
 and character magnets.
     Andrews McMeel Publishing plans on creating special merchandising
 opportunities for retailers, making it easier for them to meet consumer demand
 for Dilbert product.  Andrews McMeel also currently publishes Dilbert
 softcover reprint collections, as well as Dilbert calendars in five formats
 (page-a-day; wall/mini-wall; engagement; desk; and pocket).  Released in
 April, 1997, the most current reprint collection, Casual Day Has Gone Too Far,
 has already earned a position on the best-seller lists of The New York Times,
 USA Today, and Publishers Weekly.
     Andrews McMeel Publishing, the book publishing company of Andrews McMeel
 Universal, has published many best-sellers, including collections of Dilbert,
 Calvin and Hobbes and The Far Side, the Magic Eye books, The Best of Dear
 Abby, by Abigail Van Buren, Roger Ebert's Video Companion, and Forever, Erma,
 favorite columns by the late Erma Bombeck, among others.  The Gift and
 Stationery Group of AMP produces numerous gift items, including greeting
 cards, mugs, T-shirts and gift books for entertainment and publishing clients.
 Other AMP affiliates include the licensing division, which explores additional
 outlets for Universal's creators; and Universal New Media, devoted to
 electronic outlets.
     United Media - http://www.unitedmedia.com - is an international
 information and entertainment company that develops and markets, via United
 Feature Syndicate, 150 comic strips and editorial features, including Dilbert,
 Peanuts, Over the Hedge, Miss Manners, Harvey Mackay, and Jack Anderson.
 United Media Licensing represents a variety of properties including Dilbert,
 Peanuts, National Geographic and PBS.
 
 

SOURCE Andrews McMeel Publishing

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