Top interactive agency to manage online store selling collectible coins, as well as future Web site enhancements

PRINCETON, N. J., Nov. 19 /PRNewswire/ -- Rosetta, the largest independent interactive marketing agency in the country, today announced that it had assumed responsibilities under a contract from the United States Mint to manage its e-business efforts.

Rosetta recently acquired Brulant, Inc., to whom the contract was originally awarded. The maximum potential value of the contract is $73 million over five years if option years are exercised.

The United States Mint Web site sells collectable coins and medals, with roughly $600 million in annual revenue. Rosetta takes over the operation of the existing site, as well as future enhancements, on areas from infrastructure to user experience.

"We are excited to drive business value for the United States Mint with our expertise in both interactive marketing and technology," says Rich Drab, partner with Rosetta. "We look forward to implementing the same best practices in e-commerce that we use for our private-sector clients for the United States Mint and their online presence. We plan to move forward with a strategy that marries improved operational efficiencies, technical capabilities, and user experience to create a more powerful e-business platform for the United States Mint."

Rosetta will execute projects in areas including hosting, order management, creative web design, customer experience and analytics. Key subcontractors include Qwest and Amentra.

About Rosetta

Founded in 1998, Rosetta has rapidly grown to become the largest independent interactive agency in the US, is ranked in the top ten of digital agencies by AdAge and is the fastest growing agency among the top 25 in the U.S. Using a patented approach to Personality® Segmentation, which provides deep insights into the underlying drivers of consumer behavior, Rosetta builds its clients' brands by identifying, understanding and enhancing relationships with its best customers. Rosetta's industry-focused marketers and creative teams translate these insights into relevant marketing solutions that use world-class technology, search and media to attract, retain and strengthen a brand's most valuable customer relationships.

Rosetta brings deep industry expertise to its client work within the Retail & Consumer Products; Healthcare; Financial Services; Communications, Media & Technology; Travel & Leisure and B2B markets. Among Rosetta's clients are OfficeMax, Scholastic, Jos. A. Bank and David's Bridal (retail); Allergan, Bristol Myers Squibb, Johnson & Johnson, and UCB (healthcare); Citizens, HSBC, and Nationwide (financial services); and Marriott (travel and leisure), Microsoft and T-Mobile (communications, media & technology).

Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Denver, Boston and Chicago. For more information, visit http://www.rosetta.com.

SOURCE Rosetta

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