Up to 24 Channels of DIRECTV Programming Available on jetBlue Airways via LiveTV In-Flight Entertainment System
New In-Flight Service Features Wide Variety of Sports, News, Family and
General Entertainment Programming
EL SEGUNDO, Calif., Feb. 10 /PRNewswire/ -- DIRECTV(R), Inc., the nation's leading provider of digital satellite television entertainment, and LiveTV, the leading supplier of live television on commercial aircraft, announced today that jetBlue Airways will offer its passengers the opportunity to privately view up to 24 channels of television programming as part of its in-flight entertainment. Beginning in mid-March, 2000, jetBlue Airways passengers will view live DIRECTV(R) programming on in-flight entertainment equipment supplied by LiveTV. jetBlue Airways will be among the first airlines to offer passengers television programming from DIRECTV on personal flat-screen monitors installed in each seatback. Passengers can personally control the service with individual remotes built into their armrest. The DIRECTV programming package features the best in sports, news, general entertainment and children's programming, including ESPN, ESPN2, ESPNEWS, ESPN Classic, The Golf Channel, CNNsi, Bloomberg Television, CNNfn, CNN Headline News, ZDTV, The Weather Channel, The Travel Channel, Home and Garden TV, The Food Network, Game Show Network, A&E, The History Channel, Discovery Channel, Discovery Health Channel, The Learning Channel, Animal Planet and Boomerang, which features classic cartoons from the Cartoon Network. Two of the 24 channels will be used by DIRECTV to bring special events such as sports and concerts to passengers on an ongoing basis. "Part of the DIRECTV strategy is to broaden the breadth of programming we offer across different distribution platforms," said Terry Ferguson, vice president, Business Development and Strategic Planning for DIRECTV, Inc. "For the first time, commercial airline passengers will be able to view live satellite television while in-flight with more choice and with digital quality picture and sound, much like DIRECTV customers receive at home." "LiveTV is proud to provide airlines a full turnkey service that duplicates the viewing experience passengers enjoy at home," said Andre de Greef, president, LiveTV. "Our system is specifically designed to address the majority of domestic airline travel. With LiveTV, airlines can provide up to 24 channels of DIRECTV programming to every passenger, which will give passengers greater control over their in-flight entertainment experience." About LiveTV LiveTV is a joint venture between Sextant In-Flight Systems and Harris Corporation. LiveTV provides turnkey in-flight entertainment services focused on the narrow body commercial aircraft market. Visit LiveTV on the World Wide Web at www.ifetv.com. About DIRECTV DIRECTV has more than 8.1 million customers, including customers subscribing to PRIMESTAR By DIRECTV. DIRECTV is a registered trademark of DIRECTV, Inc., a unit of Hughes Electronics Corporation. Hughes Electronics is the world's leading provider of digital television entertainment, and satellite and wireless systems and services. The earnings of Hughes Electronics, a unit of General Motors Corporation, are used to calculate the earnings per share attributable to the General Motors Class H common stock (NYSE: GMH). Visit DIRECTV on the World Wide Web at www.directv.com.RELATED LINKS
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