Up to 24 Channels of DIRECTV Programming Available on jetBlue Airways via LiveTV In-Flight Entertainment System New In-Flight Service Features Wide Variety of Sports, News, Family and

General Entertainment Programming



    EL SEGUNDO, Calif., Feb. 10 /PRNewswire/ -- DIRECTV(R), Inc., the nation's
 leading provider of digital satellite television entertainment, and LiveTV,
 the leading supplier of live television on commercial aircraft, announced
 today that jetBlue Airways will offer its passengers the opportunity to
 privately view up to 24 channels of television programming as part of its
 in-flight entertainment.
     Beginning in mid-March, 2000, jetBlue Airways passengers will view live
 DIRECTV(R) programming on in-flight entertainment equipment supplied by
 LiveTV.  jetBlue Airways will be among the first airlines to offer passengers
 television programming from DIRECTV on personal flat-screen monitors installed
 in each seatback. Passengers can personally control the service with
 individual remotes built into their armrest.
     The DIRECTV programming package features the best in sports, news, general
 entertainment and children's programming, including ESPN, ESPN2, ESPNEWS, ESPN
 Classic, The Golf Channel, CNNsi, Bloomberg Television, CNNfn, CNN Headline
 News, ZDTV, The Weather Channel, The Travel Channel, Home and Garden TV, The
 Food Network, Game Show Network, A&E, The History Channel, Discovery Channel,
 Discovery Health Channel, The Learning Channel, Animal Planet and Boomerang,
 which features classic cartoons from the Cartoon Network.  Two of the 24
 channels will be used by DIRECTV to bring special events such as sports and
 concerts to passengers on an ongoing basis.
     "Part of the DIRECTV strategy is to broaden the breadth of programming we
 offer across different distribution platforms," said Terry Ferguson, vice
 president, Business Development and Strategic Planning for DIRECTV, Inc.  "For
 the first time, commercial airline passengers will be able to view live
 satellite television while in-flight with more choice and with digital quality
 picture and sound, much like DIRECTV customers receive at home."
     "LiveTV is proud to provide airlines a full turnkey service that
 duplicates the viewing experience passengers enjoy at home," said Andre de
 Greef, president, LiveTV.  "Our system is specifically designed to address the
 majority of domestic airline travel.  With LiveTV, airlines can provide up to
 24 channels of DIRECTV programming to every passenger, which will give
 passengers greater control over their in-flight entertainment experience."
 
     About LiveTV
     LiveTV is a joint venture between Sextant In-Flight Systems and Harris
 Corporation.  LiveTV provides turnkey in-flight entertainment services focused
 on the narrow body commercial aircraft market.  Visit LiveTV on the World Wide
 Web at www.ifetv.com.
 
     About DIRECTV
     DIRECTV has more than 8.1 million customers, including customers
 subscribing to PRIMESTAR By DIRECTV.  DIRECTV is a registered trademark of
 DIRECTV, Inc., a unit of Hughes Electronics Corporation.  Hughes Electronics
 is the world's leading provider of digital television entertainment, and
 satellite and wireless systems and services.  The earnings of Hughes
 Electronics, a unit of General Motors Corporation, are used to calculate the
 earnings per share attributable to the General Motors Class H common stock
 (NYSE:   GMH).  Visit DIRECTV on the World Wide Web at www.directv.com.
 
 

SOURCE LiveTV
RELATED LINKS
http://www.directv.com

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.