U.S. Census Bureau Daily Feature for January 22

WASHINGTON, Jan. 22, 2013 /PRNewswire-USNewswire/ -- Following is the daily "Profile America" feature from the U.S. Census Bureau:

(Logo: http://photos.prnewswire.com/prnh/20110428/DC91889LOGO)

TUESDAY, JANUARY 22: CANNED BEER

Profile America — Tuesday, January 22nd.  An innovation in product packaging — and a staple of TV advertising — is having its 78th anniversary this week.  The first canned beer was put on sale in 1935 as a marketing test in Richmond, Virginia, by the Gottfried Krueger Brewing Company of Newark, New Jersey.  Experiments with putting beer in cans had taken place as early as 1909 but the technology of the time couldn't stop the beer from interacting negatively with the metal of the can.  Prohibition delayed further development.  By the late '60s, canned beer sales exceeded that for bottled beer.  There are 523 beer brewing establishments in the U.S., employing nearly 25,000 people.  You can find more facts about America from the U.S. Census Bureau, online at www.census.gov.

Sources:  www.history.com/this-day-in-history/first-canned-beer-goes-on-sale

Profile America is produced by the Center for New Media and Promotions of the U.S. Census Bureau. These daily features are available as produced segments, ready to air, on a monthly CD or on the Internet at http://www.census.gov (look for "Multimedia Gallery" by the "Newsroom" button). 

SOURCE U.S. Census Bureau



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