U.S. Consumers' Well-Being Is Improving, According to New Temkin Group Research
Temkin Well-Being Index Shows Improvement Between 2012 and 2014, Especially In Financial Security
WABAN, Mass., Feb. 19, 2014 /PRNewswire/ -- Temkin Group released its Temkin Well-Being Index (TWI), which measures the well-being of U.S. adult consumers. The TWI is based on surveys of 10,000 U.S. consumers that were completed in January of 2012, 2013, and 2014. The TWI of 64.0% in 2014 represented a 2.5-point increase over 2013 and a 4.0-point increase from 2012.
The TWI is an index that averages the percentage of consumers who agree with the following statements:
- I am typically happy
- I am healthy
- I am financially secure
"U.S. consumers are in a better position in 2014 than they were in the previous two years and the data shows that well-being is trending in the right direction," states Bruce Temkin, Managing Partner of Temkin Group.
Here are some details from the TWI:
- All three elements of TWI – happiness, healthiness, and financial security – have increased over last year.
- In 2014, 77% of consumers say that they are typically happy, which is an increase from 74.9% last year.
- In 2014, 68.8% say that they are healthy, which is an increase from 67.6% last year.
- In 2014, 46.2% say that they are financially secure, which is an increase from 42.1% last year.
- Consumers made the biggest gains in being financially secure, an area that increased more than four percentage points between 2013 and 2014.
This TWI data can be accessed from the blog, Customer Experience Matters, at ExperienceMatters.wordpress.com.
For more information about Temkin Group, visit www.TemkinGroup.com.
About Temkin Group: Temkin Group is widely recognized as a leading customer experience research and consulting firm. Many of the world's largest brands rely on its insights and advice to steer their transformational journeys. Temkin Group combines customer experience thought leadership with a deep understanding of the dynamics of organizations to help accelerate results. Rather than layering on cosmetic changes, Temkin Group helps companies embed practices within their culture by building four critical competencies: Purposeful Leadership, Employee Engagement, Compelling Brand Values, and Customer Connectedness. The firm's ongoing research identifies leading and emerging best practices across a wide range of activities for engaging the hearts and minds of customers, employees, and partners. For more information, contact Bruce Temkin at 617-916-2075 or send an email.
About Bruce Temkin: Bruce Temkin is widely recognized as a customer experience thought leader and is Customer Experience Transformist and Managing Partner of Temkin Group. He is also the author of a very popular blog, Customer Experience Matters® (ExperienceMatters.wordpress.com). Prior to forming Temkin Group, he was a VP at Forrester Research for 12 years. Bruce is a highly demanded speaker who consistently receives high marks for his content-rich, entertaining keynote addresses. He is also the co-founder and Chair of the Customer Experience Professionals Association (CXPA.org), a global non-profit organization dedicated to the advancement of customer experience management.
Customer experience matters is a registered trademark of Temkin Group.
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SOURCE Temkin Group