U.S. Generation "Y": Beliefs and Attitudes Towards Environment and Personal Mobility Needs and Vehicle Preferences

NEW YORK, Feb. 14, 2012  /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

http://www.reportlinker.com/p0770718/US-Generation-"Y"-Beliefs-and-Attitudes-Towards-Environment-and-Personal-Mobility-Needs-and-Vehicle-Preferences.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Clean_Vehicle

This study identifies the various personal mobility preferences and most preferred vehicles by U.S. Generation Y Consumers. The objective of this study is to develop a vehicle model incorporating the features most desired by these consumers, based on income, gender, education, etc. Gen Y drivers consider comfort, status, and money to be important elements, closely followed by the environment and public transportation. Electric vehicles register with specialty and luxury, male, Gen Y SUV/CUV drivers, but are a lower priority than other items. Ultimately, this study finds that U.S. Generation Y Consumers prefer gasoline powered 4 wheel drive and their purchasing power is highly influenced by the cost of the vehicle.

Research Background and ObjectivesStudy Methodology DetailsExecutive SummaryConclusions•General Opinions of the Study•Usage of Technology by Gen Y Consumer•Media Preferences•Preference for Vehicle Personalization•Preferred Mobility Solutions•Preferred Car Features (Adaptive Choice Based Conjoint)•Image Assessment of Vehicle ModelAbout Frost & Sullivan

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Reportlinker
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