U.S. Location-based Services Market
NEW YORK, April 2, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
The U.S. location-based services (LBS) market is currently experiencing strong growth, due to the rising popularity of smartphones and high speed cellular data plans. LBS services that are seeing the strongest adoption are navigation and family finder applications, although augmented reality, gaming, and fitness applications are showing signs of significant potential. Frost & Sullivan anticipates that navigation applications will remain the largest sellers from Tier I carriers, although new applications that use LBS technology for unique services will grow in importance. Additionally, navigation and family finder applications will continue to evolve and the end-user experience will subsequently improve.
•The U.S. market has entered Stage V of consumer location-based services (LBS) development, and embedded location as an assumed background capability is now present in most mobile applications.
•The most attractive consumer LBS categories in the wireless carrier channel are expected to be navigation bundles and family finder applications. The wireless carriers' highest revenue-generating LBS solution continues to be navigation offerings.
•The major factors fueling overall consumer LBS growth include easy availability through mobile application storefronts, smartphone proliferation, location aggregation partnerships, more open and accessible location platforms, and free LBS offers and trials.
•Industry stakeholders still wrestle with major challenges, including uncertain monetization models, continued channel fragmentation, renewed privacy concerns on the part of customers, and the shift from unlimited data pricing toward tiered plans.
•The LBS sector as a whole is drifting away from the monthly subscription model and is experimenting with free to premium models (referred to as "freemium"), one-time fees, bundled LBS (with data plans), and advertising-based monetization schemes.
•Carrier dominance in the U.S. consumer LBS sector has eroded due to smartphone application storefronts and off-deck solutions that are either free or priced well below that of the carrier offerings.
TABLE OF CONTENTS
Executive Summary 4
Market Overview 8
Total Location-based Services Market —
•External Challenges: Drivers and Restraints 16
•Forecast and Trends 33
•Competitive Analysis 45
Navigation Segment Breakdown 50
Family Finder Segment Breakdown 55
Fitness/Sports Segment Breakdown 60
Gaming and Other Segment Breakdown 65
The Last Word 70
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