U.S. Women Encouraged to Take Action for Their Heart Health Through New 'Red Shoe for Action Initiative'

New Initiative to Kick-Off February 24, 2007 as Part of More Than 50

Simultaneous 'Day of Dance for Cardiovascular Health' Community Events



16 Jan, 2007, 00:00 ET from Spirit of Women

    BOCA RATON, Fla., Jan. 16 /PRNewswire/ -- The Spirit of Women Hospital
 Network announces the launch of a new yearlong "Red Shoe for Action
 Initiative" as part of the 2007 "Day of Dance for Cardiovascular Health,"
 which are fun, informational events taking place February 24 in more than
 50 communities across America. The new "Red Shoe" initiative will encourage
 women on a local level to take action to help prevent the chance of
 developing heart disease or having a stroke just as its sister program, the
 "Red Dress Project," successfully raises national awareness of heart health
 for women.
     "Our hope for the new Red Shoe for Action Initiative is that women will
 truly recognize what they need to do, all year long, to help prevent the
 chance of developing heart disease or having a stroke for themselves, their
 sisters, mothers, and friends," said Tanya Abreu, President and National
 Program Director, Spirit of Women Hospital Network. "Having fun and being
 healthy doesn't have to be mutually exclusive -- we hope women will join us
 for Day of Dance to have fun, discover a new passion, embrace the goals of
 the Red Shoe for Action Initiative, and end up healthier, with healthier
 families, in the long run."
     "The Red Shoe Initiative" will include local events in communities
 across the U.S. throughout the year. Each event, like "Day of Dance for
 Cardiovascular Health," will take on the flair and character of each
 community that serves as a host. These events will consist of evening
 receptions, fashion shows, and various events in skating rinks and other
 venues that encourage women to take action for their heart health.
     About Day of Dance for Cardiovascular Health
     "Day of Dance for Cardiovascular Health" events will be hosted by more
 than 50 affiliate hospitals of the Spirit of Women Hospital Network.
 Lasting from four to six hours, the events will include dancing, prominent
 physician speakers, screenings, tips on healthy cooking and stress
 reduction, and other activities to remind participants that heart disease
 prevention can be a fun and energizing experience. For a list of
 participating hospitals, go to http://www.DayOfDance.org.
     "Day of Dance for Cardiovascular Health" is also supported by an
 Honorary Celebrity Board, which includes:
     * Rebecca Romijn -- Actress, "X-Men," "Punisher," "Femme Fatale"
     * Marilu Henner -- TV host, author, actress ("Evening Shade," "Taxi")
     * Neve Campbell -- Actress, "The Company," "Party of Five" (Julia),
       "Scream," "Wild Things"
     * Emily Procter -- Actress, "CSI Miami," "West Wing"
     * Cheryl Burke -- "Dancing with the Stars" winner with Drew Lachey and
       Emmitt Smith
     * Jennie Garth -- Actress, "What I Like About You," "Beverly Hills, 90210"
     * Carrie Ann Inaba -- Choreographer and "Dancing with the Stars" judge
     * Nikki Cox -- Actress, "Las Vegas," "The Norm Show," "Unhappily Ever
       After"
     * John O'Hurley -- Host of "Family Feud;" Actor, "Seinfeld," "Dancing with
       the Stars" season 2
     * Dayna Devon -- Co-Host, "EXTRA"
     * Harry Hamlin -- "Dancing with the Stars" Contestant; Actor, "L.A. Law,"
       "Veronica Mars"
     * Sheila Kelley -- Actress, "Singles," "Dancing At The Blue Iguana," and
       creator of "S Factor Workout"
     * Kathy Kaehler -- Celebrity fitness trainer and "Today" Fitness Expert
     * Giselle Fernandez -- Television news journalist and "Dancing with the
       Stars" Contestant
     * Jean Smart -- Actress, "24," "In-Laws," "Style & Substance," "Designing
       Women"
     * Brenda Strong -- Actress, "Desperate Housewives" (Mary Alice Young),
       "Seinfeld" (Sue Ellen), "Starship Troopers"
     * Tiffani Thiessen -- Actress, "Beverly Hills, 90210," "Saved By the
       Bell," "Fast Lane"
     According to the American Heart Association website, nearly 500,000
 women die each year of cardiovascular disease, making it the #1 killer of
 American women, and heart disease kills six times more women than breast
 cancer.
     In the fight against heart disease, consumers need to understand the
 factors that place women at greater risk for developing heart disease, such
 as high cholesterol. For example, it is important to know that while diet
 (food) can contribute significantly to elevated LDL ("bad") cholesterol,
 the body's natural chemistry can often produce high levels of LDL
 cholesterol based on heredity (family) alone. Day of Dance has partnered
 with http://www.2sourcesofcholesterol.com/spirit as an online resource to
 help inform women and their families about what the sources of high
 cholesterol are and how to make changes to lower your cholesterol, with a
 focus on diet and exercise.
     The 2007 National Day of Dance for Cardiovascular Health is presented
 by the Spirit of Women Hospital Network, The National Heart Lung and Blood
 Institute and The Heart Truth campaign, Merck/Schering-Plough
 Pharmaceuticals, Bristol-Myers Squibb/sanofi Pharmaceutical Partnership,
 Good Housekeeping magazine, and 2sourcesofcholesterol.com.
     The Heart Truth is a national awareness campaign on women and heart
 disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI),
 part of the National Institutes of Health, U.S. Department of Health and
 Human Services (DHHS). The Heart Truth introduced the Red Dress as the
 national symbol for women and heart disease awareness in 2003.
     Merck/Schering-Plough Pharmaceuticals is a joint venture between Merck
 & Co., Inc. and Schering-Plough Corporation formed to develop and market in
 the United States new prescription medicines in cholesterol management. The
 collaboration includes worldwide markets (excluding Japan).
     Good Housekeeping magazine -- together with the Good Housekeeping
 Institute and the Good Housekeeping Seal -- has become synonymous with the
 gold standard of quality and integrity. Good Housekeeping was founded in
 1885, and maintains a commitment to the modern home and to a woman's
 quality of life. It publishes 15 editions worldwide, and is an
 internationally recognized brand that sets the standard to which all other
 women's service magazines aspire.
     About sanofi-aventis
     sanofi-aventis is the world's third largest pharmaceutical company,
 ranking number one in Europe. Backed by a world-class R&D organization,
 sanofi-aventis is developing leading positions in seven major therapeutic
 areas: cardiovascular, thrombosis, oncology, metabolic diseases, central
 nervous system, internal medicine, and vaccines. sanofi-aventis is listed
 in Paris (EURONEXT: SAN) and in New York (NYSE:   SNY).
     About Bristol-Myers Squibb
     Bristol-Myers Squibb is a global pharmaceutical and related health care
 products company whose mission is to extend and enhance human life.
     About Spirit of Women
     The Spirit of Women Hospital Network is a national coalition of
 hospitals and healthcare facilities in more than 60 U.S. cities joined
 together to improve women's health by inspiring access and action on local,
 regional and national levels. Utilizing national resources to improve
 healthcare in local communities, Spirit of Women aims to educate and care
 for women in a unique way that emphasizes total well-being -- body, mind,
 and spirit -- and impacts all aspects of a woman's life, including family,
 health and work. Though a variety of means, including educational events,
 networking opportunities, consumer loyalty programs, national awards, and
 promotion of research, Spirit of Women addresses health topics such as
 menopause, cancer, incontinence, diabetes, cardiovascular disease, healthy
 pregnancy, and many more. For more information, visit
 http://www.SpiritOfWomen.com and http://www.dayofdance.org.
 
 

SOURCE Spirit of Women
    BOCA RATON, Fla., Jan. 16 /PRNewswire/ -- The Spirit of Women Hospital
 Network announces the launch of a new yearlong "Red Shoe for Action
 Initiative" as part of the 2007 "Day of Dance for Cardiovascular Health,"
 which are fun, informational events taking place February 24 in more than
 50 communities across America. The new "Red Shoe" initiative will encourage
 women on a local level to take action to help prevent the chance of
 developing heart disease or having a stroke just as its sister program, the
 "Red Dress Project," successfully raises national awareness of heart health
 for women.
     "Our hope for the new Red Shoe for Action Initiative is that women will
 truly recognize what they need to do, all year long, to help prevent the
 chance of developing heart disease or having a stroke for themselves, their
 sisters, mothers, and friends," said Tanya Abreu, President and National
 Program Director, Spirit of Women Hospital Network. "Having fun and being
 healthy doesn't have to be mutually exclusive -- we hope women will join us
 for Day of Dance to have fun, discover a new passion, embrace the goals of
 the Red Shoe for Action Initiative, and end up healthier, with healthier
 families, in the long run."
     "The Red Shoe Initiative" will include local events in communities
 across the U.S. throughout the year. Each event, like "Day of Dance for
 Cardiovascular Health," will take on the flair and character of each
 community that serves as a host. These events will consist of evening
 receptions, fashion shows, and various events in skating rinks and other
 venues that encourage women to take action for their heart health.
     About Day of Dance for Cardiovascular Health
     "Day of Dance for Cardiovascular Health" events will be hosted by more
 than 50 affiliate hospitals of the Spirit of Women Hospital Network.
 Lasting from four to six hours, the events will include dancing, prominent
 physician speakers, screenings, tips on healthy cooking and stress
 reduction, and other activities to remind participants that heart disease
 prevention can be a fun and energizing experience. For a list of
 participating hospitals, go to http://www.DayOfDance.org.
     "Day of Dance for Cardiovascular Health" is also supported by an
 Honorary Celebrity Board, which includes:
     * Rebecca Romijn -- Actress, "X-Men," "Punisher," "Femme Fatale"
     * Marilu Henner -- TV host, author, actress ("Evening Shade," "Taxi")
     * Neve Campbell -- Actress, "The Company," "Party of Five" (Julia),
       "Scream," "Wild Things"
     * Emily Procter -- Actress, "CSI Miami," "West Wing"
     * Cheryl Burke -- "Dancing with the Stars" winner with Drew Lachey and
       Emmitt Smith
     * Jennie Garth -- Actress, "What I Like About You," "Beverly Hills, 90210"
     * Carrie Ann Inaba -- Choreographer and "Dancing with the Stars" judge
     * Nikki Cox -- Actress, "Las Vegas," "The Norm Show," "Unhappily Ever
       After"
     * John O'Hurley -- Host of "Family Feud;" Actor, "Seinfeld," "Dancing with
       the Stars" season 2
     * Dayna Devon -- Co-Host, "EXTRA"
     * Harry Hamlin -- "Dancing with the Stars" Contestant; Actor, "L.A. Law,"
       "Veronica Mars"
     * Sheila Kelley -- Actress, "Singles," "Dancing At The Blue Iguana," and
       creator of "S Factor Workout"
     * Kathy Kaehler -- Celebrity fitness trainer and "Today" Fitness Expert
     * Giselle Fernandez -- Television news journalist and "Dancing with the
       Stars" Contestant
     * Jean Smart -- Actress, "24," "In-Laws," "Style & Substance," "Designing
       Women"
     * Brenda Strong -- Actress, "Desperate Housewives" (Mary Alice Young),
       "Seinfeld" (Sue Ellen), "Starship Troopers"
     * Tiffani Thiessen -- Actress, "Beverly Hills, 90210," "Saved By the
       Bell," "Fast Lane"
     According to the American Heart Association website, nearly 500,000
 women die each year of cardiovascular disease, making it the #1 killer of
 American women, and heart disease kills six times more women than breast
 cancer.
     In the fight against heart disease, consumers need to understand the
 factors that place women at greater risk for developing heart disease, such
 as high cholesterol. For example, it is important to know that while diet
 (food) can contribute significantly to elevated LDL ("bad") cholesterol,
 the body's natural chemistry can often produce high levels of LDL
 cholesterol based on heredity (family) alone. Day of Dance has partnered
 with http://www.2sourcesofcholesterol.com/spirit as an online resource to
 help inform women and their families about what the sources of high
 cholesterol are and how to make changes to lower your cholesterol, with a
 focus on diet and exercise.
     The 2007 National Day of Dance for Cardiovascular Health is presented
 by the Spirit of Women Hospital Network, The National Heart Lung and Blood
 Institute and The Heart Truth campaign, Merck/Schering-Plough
 Pharmaceuticals, Bristol-Myers Squibb/sanofi Pharmaceutical Partnership,
 Good Housekeeping magazine, and 2sourcesofcholesterol.com.
     The Heart Truth is a national awareness campaign on women and heart
 disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI),
 part of the National Institutes of Health, U.S. Department of Health and
 Human Services (DHHS). The Heart Truth introduced the Red Dress as the
 national symbol for women and heart disease awareness in 2003.
     Merck/Schering-Plough Pharmaceuticals is a joint venture between Merck
 & Co., Inc. and Schering-Plough Corporation formed to develop and market in
 the United States new prescription medicines in cholesterol management. The
 collaboration includes worldwide markets (excluding Japan).
     Good Housekeeping magazine -- together with the Good Housekeeping
 Institute and the Good Housekeeping Seal -- has become synonymous with the
 gold standard of quality and integrity. Good Housekeeping was founded in
 1885, and maintains a commitment to the modern home and to a woman's
 quality of life. It publishes 15 editions worldwide, and is an
 internationally recognized brand that sets the standard to which all other
 women's service magazines aspire.
     About sanofi-aventis
     sanofi-aventis is the world's third largest pharmaceutical company,
 ranking number one in Europe. Backed by a world-class R&D organization,
 sanofi-aventis is developing leading positions in seven major therapeutic
 areas: cardiovascular, thrombosis, oncology, metabolic diseases, central
 nervous system, internal medicine, and vaccines. sanofi-aventis is listed
 in Paris (EURONEXT: SAN) and in New York (NYSE:   SNY).
     About Bristol-Myers Squibb
     Bristol-Myers Squibb is a global pharmaceutical and related health care
 products company whose mission is to extend and enhance human life.
     About Spirit of Women
     The Spirit of Women Hospital Network is a national coalition of
 hospitals and healthcare facilities in more than 60 U.S. cities joined
 together to improve women's health by inspiring access and action on local,
 regional and national levels. Utilizing national resources to improve
 healthcare in local communities, Spirit of Women aims to educate and care
 for women in a unique way that emphasizes total well-being -- body, mind,
 and spirit -- and impacts all aspects of a woman's life, including family,
 health and work. Though a variety of means, including educational events,
 networking opportunities, consumer loyalty programs, national awards, and
 promotion of research, Spirit of Women addresses health topics such as
 menopause, cancer, incontinence, diabetes, cardiovascular disease, healthy
 pregnancy, and many more. For more information, visit
 http://www.SpiritOfWomen.com and http://www.dayofdance.org.
 
 SOURCE Spirit of Women