USC Study: Celebrities Really Are More Narcissistic Than the General Public

Individuals With Narcissistic Tendencies Appear to be Attracted to the

Entertainment Industry -- Rather Than the Industry Creating Narcissists



Sep 05, 2006, 01:00 ET from University of Southern California

    LOS ANGELES, Sept. 5 /PRNewswire/ -- Celebrities have more narcissistic
 personality traits than the general population, and people with
 narcissistic tendencies seem to be attracted to the entertainment industry
 rather than the industry creating narcissists, according to a
 groundbreaking study conducted by researchers Drew Pinsky of the Keck
 School of Medicine of USC and S. Mark Young of the USC Marshall School of
 Business and the USC Annenberg School for Communication.
     The study, which will be published in the Journal of Research in
 Personality (Elsevier), is the first systematic, empirical scholarly study
 of celebrity personality and was based on a standardized test of
 narcissistic personality traits administered to 200 celebrities.
     "The general public's understanding of celebrity personality is based
 largely on anecdotal information such as media interviews," said Young. "We
 conducted this study as part of a larger program of research to provide
 more scientific evidence on what the celebrity personality is really like."
     The authors say they chose narcissism as the topic of the study because
 it is one of the most widely discussed characteristics of celebrities.
     "Narcissists generally crave attention, are overconfident of their
 abilities, lack empathy, and can evince erratic behavior," said Pinsky, who
 is an assistant clinical professor of Psychiatry at USC. "However, they are
 also well-liked, especially on first meeting, are extroverted and perform
 well in public."
     To conduct their research Pinsky and Young employed a well-validated
 personality research instrument, the Narcissistic Personality Inventory
 (NPI), which has been used by researchers for more than two decades. The
 NPI test divides narcissism into seven components: superiority,
 exhibitionism, entitlement, vanity, authority, exploitiveness, and
 entitlement.
     The authors found that the celebrities participating in the study had
 statistically significantly higher narcissism scores compared to aspiring
 business leaders (MBA students) and the general population. Reality TV
 personalities had the highest overall narcissism scores when compared with
 actors, musicians and comedians.
     What's more, while men are more likely than women to evince
 narcissistic traits in the general population, the authors found that,
 among celebrities, females were more narcissistic than their male
 counterparts.
     "Our research also shows that many celebrities exhibit narcissistic
 behavior prior to becoming famous, which could indicate a self-selection
 bias for the entertainment industry by certain personality types," said
 Young who holds the George Bozanic and Holman G. Hurt Chair in Sports and
 Entertainment Business at USC. "Knowing that many celebrities have
 narcissistic tendencies may allow entertainment industry decision makers
 such as studio executives, producers, directors, agents, publicists and
 casting agents to work with them more effectively. It may also provide
 greater insight into celebrity behavior for the general public."
     The research data were collected anonymously and confidentially from
 celebrities selected at random during guest appearances on the nationally
 syndicated Westwood One radio show "Loveline," based at the KROQ-FM radio
 station in Los Angeles. The celebrities were administered the NPI test
 during breaks on the show, which Pinsky has hosted for the past 20 years.
     About Dr. Drew Pinsky:
     Known to millions as a radio host, TV personality and author, Dr. Drew
 Pinsky is a respected medical doctor, board-certified addictionologist and
 relationship expert whose experience spans over 20 years. He is currently
 the Medical Director for the Department of Chemical Dependency Services at
 Las Encinas Hospital, a world-renowned psychiatric facility in Pasadena. He
 is a staff member at Huntington Memorial Hospital, continues to run a
 private medicine practice and is Assistant Clinical Professor of Psychiatry
 at the Keck School of Medicine of USC. His membership and activities in
 professional societies include the American College of Physicians, the
 American Medical Association, the American Society of Addiction Medicine,
 the California Medical Association and the American Society of Internal
 Medicine.
     About Dr. S. Mark Young:
     S. Mark Young holds the George Bozanic and Holman G. Hurt Chair in
 Sports and Entertainment Business at the University of Southern California.
 Dr. Young is also a Professor of Accounting in the Leventhal School of
 Accounting and holds joint appointments as Professor of Management and
 Organization in the Marshall School of Business, and Professor of
 Communication in the Annenberg School of Communication. Professor Young has
 published over 35 articles and 5 books on business and entertainment
 related topics. Currently, he is working on a new book, Entertainment
 Management -- Understanding the Business of Motion Picture, Television,
 Music, and Games (Prentice Hall, 2007). Mark has also won several
 international research awards as well as numerous awards for teaching and
 is a Distinguished Fellow at the Center for Excellence in Teaching at USC.
 
 

SOURCE University of Southern California
    LOS ANGELES, Sept. 5 /PRNewswire/ -- Celebrities have more narcissistic
 personality traits than the general population, and people with
 narcissistic tendencies seem to be attracted to the entertainment industry
 rather than the industry creating narcissists, according to a
 groundbreaking study conducted by researchers Drew Pinsky of the Keck
 School of Medicine of USC and S. Mark Young of the USC Marshall School of
 Business and the USC Annenberg School for Communication.
     The study, which will be published in the Journal of Research in
 Personality (Elsevier), is the first systematic, empirical scholarly study
 of celebrity personality and was based on a standardized test of
 narcissistic personality traits administered to 200 celebrities.
     "The general public's understanding of celebrity personality is based
 largely on anecdotal information such as media interviews," said Young. "We
 conducted this study as part of a larger program of research to provide
 more scientific evidence on what the celebrity personality is really like."
     The authors say they chose narcissism as the topic of the study because
 it is one of the most widely discussed characteristics of celebrities.
     "Narcissists generally crave attention, are overconfident of their
 abilities, lack empathy, and can evince erratic behavior," said Pinsky, who
 is an assistant clinical professor of Psychiatry at USC. "However, they are
 also well-liked, especially on first meeting, are extroverted and perform
 well in public."
     To conduct their research Pinsky and Young employed a well-validated
 personality research instrument, the Narcissistic Personality Inventory
 (NPI), which has been used by researchers for more than two decades. The
 NPI test divides narcissism into seven components: superiority,
 exhibitionism, entitlement, vanity, authority, exploitiveness, and
 entitlement.
     The authors found that the celebrities participating in the study had
 statistically significantly higher narcissism scores compared to aspiring
 business leaders (MBA students) and the general population. Reality TV
 personalities had the highest overall narcissism scores when compared with
 actors, musicians and comedians.
     What's more, while men are more likely than women to evince
 narcissistic traits in the general population, the authors found that,
 among celebrities, females were more narcissistic than their male
 counterparts.
     "Our research also shows that many celebrities exhibit narcissistic
 behavior prior to becoming famous, which could indicate a self-selection
 bias for the entertainment industry by certain personality types," said
 Young who holds the George Bozanic and Holman G. Hurt Chair in Sports and
 Entertainment Business at USC. "Knowing that many celebrities have
 narcissistic tendencies may allow entertainment industry decision makers
 such as studio executives, producers, directors, agents, publicists and
 casting agents to work with them more effectively. It may also provide
 greater insight into celebrity behavior for the general public."
     The research data were collected anonymously and confidentially from
 celebrities selected at random during guest appearances on the nationally
 syndicated Westwood One radio show "Loveline," based at the KROQ-FM radio
 station in Los Angeles. The celebrities were administered the NPI test
 during breaks on the show, which Pinsky has hosted for the past 20 years.
     About Dr. Drew Pinsky:
     Known to millions as a radio host, TV personality and author, Dr. Drew
 Pinsky is a respected medical doctor, board-certified addictionologist and
 relationship expert whose experience spans over 20 years. He is currently
 the Medical Director for the Department of Chemical Dependency Services at
 Las Encinas Hospital, a world-renowned psychiatric facility in Pasadena. He
 is a staff member at Huntington Memorial Hospital, continues to run a
 private medicine practice and is Assistant Clinical Professor of Psychiatry
 at the Keck School of Medicine of USC. His membership and activities in
 professional societies include the American College of Physicians, the
 American Medical Association, the American Society of Addiction Medicine,
 the California Medical Association and the American Society of Internal
 Medicine.
     About Dr. S. Mark Young:
     S. Mark Young holds the George Bozanic and Holman G. Hurt Chair in
 Sports and Entertainment Business at the University of Southern California.
 Dr. Young is also a Professor of Accounting in the Leventhal School of
 Accounting and holds joint appointments as Professor of Management and
 Organization in the Marshall School of Business, and Professor of
 Communication in the Annenberg School of Communication. Professor Young has
 published over 35 articles and 5 books on business and entertainment
 related topics. Currently, he is working on a new book, Entertainment
 Management -- Understanding the Business of Motion Picture, Television,
 Music, and Games (Prentice Hall, 2007). Mark has also won several
 international research awards as well as numerous awards for teaching and
 is a Distinguished Fellow at the Center for Excellence in Teaching at USC.
 
 SOURCE University of Southern California