Used Book Sales Soar at Alibris With Coremetrics Web Analytics

A/B Testing Helps Alibris Reach New Segments of Used Book Customers

Jan 25, 2006, 00:00 ET from Coremetrics

    SAN MATEO, Calif., Jan. 25 /PRNewswire/ -- Coremetrics, the leading
 provider of hosted web analytics and precision marketing solutions, today
 announced that Alibris, the premiere destination for used, new, and
 out-of-print books, is using the Coremetrics A/B testing platform to improve
 visitor conversion and site usage. One of Internet Retailer's "Top 100"
 largest online retailers, Alibris is the choice of millions of book lovers
 looking to buy rare and used books.
     "When you have over 50 million books, helping a customer find a signed
 copy of an out-of-print book can be a challenge. We are constantly looking for
 ways to improve our user experience and make Alibris the easiest place to buy
 used books," said Brian Elliott, chief operating officer at Alibris. "A/B
 testing lets us manage risk by measuring customer demand earlier in our
 development process. Rather than rely on subjective evaluations, we can use
 Coremetrics to quantify the impact on visitor conversion before committing
 additional resources."
     Coremetrics offers the only hosted web analytics and precision marketing
 solution designed to meet the marketing, merchandising, and site-design needs
 of online retailers. Alibris used Coremetrics A/B testing and real estate
 reporting to see if changing the presentation of its Narrow your results
 search functionality would increase usage. Moving the option to a more
 prominent position had a dramatic impact -- 500 percent more clicks and a
 400 percent increase in sales. Before the change, only a fraction of Alibris
 customers used the powerful search tool. Today, far more customers use the
 tool to refine their search results by book attributes such as signed,
 hardcover, or first edition. Coremetrics reports also uncovered the need to
 refine the search tool's language to help customers find that special
 hard-to-find book.
     "Alibris is committed to connecting people who love books with independent
 professional booksellers from around the world," said Joe Davis, president and
 CEO of Coremetrics. "We are pleased to be providing technologies that help the
 company's web team members analyze customer behavior so they can understand
 and address the needs of those customers and their reseller partners. Our
 solutions enable Alibris to continuously identify small changes that enhance
 the visitor experience and make it easier for people to buy the books they
     About Alibris
     Alibris connects people who love books to thousands of independent
 booksellers from around the world. One of Internet Retailer's "Top 100" online
 retailers, Alibris employs proprietary technology and advanced logistics to
 offer more than 60 million used, new, and out-of-print books to millions of
 consumers, libraries, and retailers. Alibris is a rapidly growing business
 with strategic partnerships with the best and largest players in the
 bookselling industry.
     About Coremetrics
     Coremetrics is the leading provider of on-demand web analytics and
 precision marketing solutions, offering the industry's only web analytics
 platform that captures and stores all customer and visitor clickstream
 activity to build LIVE (Lifetime Individual Visitor Experience) Profiles.
 Representing the single most accurate and comprehensive source of online
 customer data, LIVE Profiles serve as the foundation for all successful
 eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles
 to monitor and optimize the performance of multiple marketing campaigns,
 improve cross-sell and multichannel initiatives, and precisely target
 customers through intelligent marketing campaigns. Coremetrics services more
 than 600 brands and has delivered over $300 million in documented ROI in the
 past two years. The company is privately held with funding from Accel Partners
 and Highland Capital Partners and is headquartered in San Mateo, California
 with offices in Austin, Texas and London, England. To learn more about
 Coremetrics, visit or call 877-721-CORE.
     Coremetrics has strongly supported online privacy since its inception. To
 learn more, visit

SOURCE Coremetrics