Using Jana, CNN surveys 20,000 mobile phone users in Africa
BOSTON, March 14, 2013 /PRNewswire-iReach/ -- Jana, a Boston-based mobile technology company, was commissioned by CNN to gather data from consumers in Africa about the possibility of an African Pope. The survey, conducted with the Jana Research platform, polled 20,000 of Jana's members in 11 African countries.
With conclave now under way in The Vatican, people across the world are focused on the selection of a new Pope. For the first time in years, an African Cardinal is considered one of the favorites for the Papacy. With only a few days before a decision was expected to be reached, CNN worked with Jana to gain insight on sentiment in Africa.
Millions of consumers worldwide access Jana's online platform to share their opinions and participate in targeted offers. The world's largest brands work with Jana to gather insights on these consumers in real time. For CNN, Jana ran one of the largest mobile surveys ever conducted in Sub-Saharan Africa, targeting 20,000 people to offer rich consumer insights in only four days.
Says Peter Bale, VP & GM Digital for CNN International: "The results were a fascinating insight into the views of thousands of African people on faith and the enthusiasm about the possibility of an African Pope. Using the Jana platform to reach the booming mobile market in Africa allowed us to engage far more people in more countries than we could have done by other means."
Key Findings from the Survey
Respondents were asked whether they believed Africa, the Vatican, or the world was ready for an African Pope. In addition, respondents were asked how an African Pope may affect the continent or themselves, and whether they believed he would make the Catholic Church more or less conservative. Data gathered through the survey revealed an array of consumer attitudes towards the potential impact of an African Pope:
- 82% of respondents across the continent believe that Africa is ready for an African Pope, versus only 61% who believe the world is ready for an African Pope.
- Less than 54% of respondents in Lesotho, Nigeria, and Zambia believe that the world is ready for an African Pope.
- 51% of respondents believe that an African Pope would make the Catholic Church more conservative, while only 22% believe he would make the Church less conservative.
- Only 40% of respondents in Kenya believe that an African Pope would make the Catholic Church more conservative.
- In nearly every country surveyed, over 80% of the respondents said that an African Pope would increase support for Catholicism across the continent.
The full data is available for download on Jana's blog at http://www.jana.com/blog/cnn-jana-african-pope-data/
Jana is an opt-in, mobile rewards network that helps global brands engage directly with consumers in emerging markets via mobile phones. Jana rewards consumers with mobile airtime in return for taking market research surveys and trying out new products. Jana's mobile airtime rewards platform has been integrated into the back-end systems of over 230 mobile operators, enabling the instant monetary compensation of 3.48 billion consumers in 70 local currencies. Today, global corporations are using Jana to engage their 'next billion' emerging market consumers, including leading brands such as P&G, Google, Unilever, Danone, General Mills, Nestle, and Microsoft.
For more information, please visit our webbiste at www.jana.com
Media Contact: Sheela Subramanian, Jana, 617-399-8272, firstname.lastname@example.org
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