BUDAPEST, Hungary, Dec. 10, 2013 /PRNewswire/ -- UUX today announced that it has provided Telenor Hungary with one of the world's first Internet TV as-a-Service (iTaaS) platforms. The turnkey solution from UUX enables Telenor to offer its subscribers the MyTV service which includes live TV, catch-up TV and video-on-demand content, and can be accessed on all Internet connected devices and screens.
Christopher Laska, CEO of, Telenor Hungary and Lou Schwartz, CEO of UUX, officially launched the MyTV service in Budapest today.
The UUX intelligent iTaaS cloud-streaming platform can manage and support millions of daily multiscreen interactions. It brings a 'unified', smartphone-based user interface, enabling discovery, control and consumption of Live and Catch-Up television and Video-on-Demand content across all Internet connected devices and screens.
The service will come equipped with 14 channels covering news, children, sports and general interest programming, including including AXN, AXN White, AXN Black, DUNA, DUNA WORLD, Fashion Box, FilmBox, FilmBox Arthouse, FilmBox Extra, M1, M2, Sundance channel, Story4, Story5, and many more in the near future.
Telenor MyTV users will have unlimited access to an extensive Library of premium Hollywood content including movies and TV series free of charge for the first 3 months. Future expansion will include the introduction of different packages to Telenor subscribers.
"Telenor Hungary is proud to launch MyTV as a revolutionary new service for the Hungarian market. We focus on a convenient, easy-to-use service offering high-quality content provided by our partners. We will continuously improve the service and extend our TV and video offering based on customer feedback," said Christopher Laska CEO of Telenor Hungary.
"The incredible speed of deployment at Telenor shows that our solution really is turnkey," said Lou Schwartz CEO of UUX. "We've built a best-in-class solution which offers seamless multi-screen experiences and does it without requiring CAPEX investment. I'm very excited that Telenor Hungary's subscribers are the first in Europe to benefit from our iTaaS platform and really looking forward to MyTV entertaining Telenor customers throughout Hungary."
Telenor Hungary was established under the name Pannon GSM as part of the Telenor Group in 1994. With more than 1,100 employees and a market share of 30%, it is one of the leading mobile operators of the Hungarian market. Telenor Hungary provides efficient, affordable and easy-to-use voice and data services, mobile content and value-added services to 3.5 million consumers and business customers. Its continuously upgraded nationwide Hipernet network and innovative solutions make it a long-term investor in Hungary. Telenor has been committed to transparent and ethical business operations for years. It has been the first Hungarian mobile operator to join the Corporate Supporters Forum of Transparency International in Hungary.
UUX is a new corporation at the forefront of over-the-top video technology and a key player in the Internet television revolution. Its mission is to provide network operators with a one-stop, market ready Internet TV-as-a-Service (iTaaS) platform so that they can easily and cost-effectively deploy Internet television services for their subscribers.
The company is privately held and incorporated in the UK with offices in London, Madrid, Mexico, Miami and Sao Paulo.