CARLSBAD, Calif., April 9 /PRNewswire/ -- In a television commercial
premiering today, Jenny Craig introduces its latest celebrity client,
Valerie Bertinelli. The commercial, which features Bertinelli and Jenny
Craig's highly successful current celebrity client, Kirstie Alley, will
launch an integrated marketing campaign through 2007 in which Alley's
75-lb. weight loss and her successful maintenance of her weight loss* will
be the inspiration for Bertinelli to join the Jenny Craig program and reach
her 30-lb. weight loss goal.
"Now that Kirstie has reached her goal weight* - and looks and feels
terrific - her goal is to motivate others to achieve and maintain a more
healthful lifestyle," stated Jenny Craig CEO, Patti Larchet. "We are
confident and excited that Valerie's interaction with Kirstie in our new
campaign not only demonstrates Kirstie's new role as a mentor, but also
gives people another opportunity to see a busy mom lose weight on national
According to Bertinelli, "I was a huge Cheers fan and have always
admired Kirstie Alley's sense of humor, poise and tenacity. Watching her
lose weight and maintain her weight loss publicly definitely inspired me to
'call Jenny' and accept the challenge to be a healthier, happier me."
In the new campaign, Bertinelli will lose weight "in real time" - as
did Alley - with more frequent updates on her progress and through more
hands-on venues. In addition to a series of monthly television and print
advertisements, Bertinelli will post regular video and written blogs on the
Jenny Craig Web site (www.jennycraig.com) to tell the story of her
weight-loss journey and to provide tips on how to achieve weight loss
success. She will also record video e-mail messages for new and returning
Jenny Craig clients.
"It's definitely frightening to know that all of America will be
following my progress to see if I actually lose weight," added Bertinelli.
"But after researching the Jenny Craig program and what it has to offer in
terms of providing the support and education I need, I'm confident that, by
the end of the year, I will have lost the weight and learned how to keep it
The commercials, which were produced by JWT, New York, will feature
interaction between the two actresses and will air nationally on both cable
and network television.
About Jenny Craig
With its tailored YourStyle program, Jenny Craig is committed to a
personalized approach to weight loss by offering each client a one-on-one
weekly consultation and a customized weight management plan designed to
optimize individual success. The Jenny Craig YourStyle program focuses on a
comprehensive Food-Body-Mind curriculum designed to help clients manage
their weight by creating a healthy relationship with food, building an
active lifestyle and developing a balanced approach to living.
Jenny Craig, Inc., based in Carlsbad, CA, and owned by Nestle, is one
of the world's largest weight management companies, with approximately 650
company-owned and franchised Centres in the United States, Canada,
Australia, New Zealand, and Puerto Rico.
*Results Not Typical
SOURCE Jenny Craig