Valerie Wilson Travel Commemorates 30 Years Kicking Off Celebratory Campaign With Book Launch, Client Events, and Supports American Heart Association's Initiative -- Go Red For Women® Nationwide

NEW YORK, Feb. 6, 2012 /PRNewswire/ -- Thirty years ago, Valerie Ann Wilson, unable to find a travel agency that met her needs and expectations, decided to open a travel company to offer what she believed was lacking in the industry – first hand knowledge and dedicated service. Since then, New York City-based Valerie Wilson Travel (VWT) has helped countless discerning clients and companies fulfill their travel needs through personal attention to detail and exceptional service. VWT has grown from a three-person office to one of today's largest privately held, women-owned and family-managed travel consulting firms in the United States servicing both business and leisure clients.

This year, to commemorate VWT's 30th anniversary, Valerie Ann Wilson, Founder, Chairman and CEO along with her daughters, Jennifer Wilson-Buttigieg and Kimberly Wilson Wetty, Co-Owners and Co-Presidents, unveil the company's new campaign focusing on the legacy of its journey.  Under the new headline Every Legacy Has Its Journey, Every Journey Has Its Legacy; VWT will definitively reinforce its Power of Access™ tagline with a series of major programs that position this award-winning agency as an industry leader.  

"I am thrilled to celebrate the Valerie Wilson Travel legacy and our 30-year journey with our dedicated staff, associated agents, vast network of preferred partners and my daughters – Jennifer and Kimberly," said Valerie Wilson. "The company was founded on the principles of integrity, trust and loyalty, and we are proud that every member of our team embraces these on a daily basis. We have created a legacy on this journey and I look forward to continuing the growth of our brand with all who have contributed to our three decades of success."

In celebration of the company's 30-year milestone, Valerie Wilson Travel announces the following major initiatives for 2012:

• The Legacy Continues: Valerie Travel Wilson unveils its campaign and 30-year celebration, Every Legacy Has Its Journey, Every Journey Has Its Legacy, continuing its mission to enhance its level of outstanding service and expertise to their travelers.

• VWT Insider Access Blog: Launches with 30 memorable travel experiences and will update followers with tips, trends and special offers. As part of the company's ongoing vision to provide The Power Of Access™ which has differentiated VWT as an industry leader, the new Blog offers regular updates and upcoming news. In addition, Valerie, Jennifer and Kimberly will share insider knowledge on enchanting destinations and cutting edge business travel trends throughout the year.   

• 30-Year Anniversary Microsite and Commemorative Journal: The company reveals a new microsite to commemorate its 30^th anniversary. The site showcases an Anniversary Journal, a downloadable, alluring booklet that is a tribute of the company's successful legacy. Highlights include:

• "The Journey of Our Legacy Continues" – an engaging timeline with key milestones over the last 30 years
• "Preferred Partner Accolades"  - the top travel industry suppliers salute and tribute VWT in print and video segments
• "Our Travel Management Services" – a section that outlines the company's areas of expertise and its differentiating services
• "30 Years of Travel Moments" – highlights some of Valerie Wilson Travel team's "greatest travel moments"
• "Global Footprint" – special section dedicated to the company's dedication to philanthropy and ongoing commitment to social and environmental good
• "Industry Testimonials" – heartfelt testimonials from the industry's leading brands

• "Valerie Wilson's World…Top Hotels and Resorts" (Valerie Wilson Publications): On February 2, Valerie will introduce the second edition of Valerie Wilson's World, a highly anticipated travel book that showcases her favorite 400 most luxurious, unique and spectacular hotels and resorts around the world–sharing her invaluable insight,  lyrical descriptions and  stunning photographs. A series of book launch events and a book tour beginning in New York and key cities throughout the United States will follow the launch.

• Go Red For Women®: To celebrate February, American Heart Month, Valerie, a heart attack and bypass survivor, is a passionate supporter of the American Heart Association's initiative - Go Red For Women®. She has donated $10,000 to the organization and will donate $10 per book sold during February and at specific Go Red For Women® events in 2012.  

• Travel Fest Events: Valerie, Jennifer and Kimberly will host a series of "Travel Fest" client events in key cities throughout the United States where they have offices. Clients will interact with VWT leadership, management team members, local travel advisors, and VWT's preferred partners.

• New Honeymoon Portal: Valerie Wilson Travel will introduce a new honeymoon portal and alliance later this year.

Valerie Wilson Travel exceeds expectations by creating exclusive itineraries that are uniquely inspired and tailor made for its customers. All of the 15 Valerie Wilson Travel locations are proud members of Virtuoso®, the world's premier luxury and experiential travel network comprised of the top travel agencies and the finest travel providers, as well as a resource for premier destination experts in the world. Our travel consultants offer the greatest purview to the essence of a destination. With extensive knowledge and experience in all areas of business and leisure travel, this savvy company provides The Power Of Access™ to make every trip seamless, trouble free and memorable.

Web: www.valeriewilsontravel.com
Facebook: www.facebook.com/valeriewilsontravel
Twitter: @VWT_Travel
YouTube: www.youtube.com/user/VWTravel

For more information, please contact
Bettina L Klinger, President
KlingerVision, Inc.
Tel: 212-592-1386
Email: [email protected]

Judy Lee
Rubenstein Public Relations
Tel: 212-843-9241
Email: [email protected]

SOURCE Valerie Wilson Travel