Valpak(R) CEO Bill Disbrow Wins Stevie Award for Best Executive in Media & Entertainment Category

David Szen, VP of Sales Training & Development, Finalist in Best Sales

Trainer Category

Jun 20, 2008, 01:00 ET from Valpak Direct Marketing Systems, Inc.

    LARGO, Fla., June 20 /PRNewswire/ -- Bill Disbrow, CEO of Valpak Direct
 Marketing Systems, Inc. (, a Cox Target Media
 company, won Best Executive in the Media & Entertainment category at the
 6th annual American Business Awards, also known as The Stevie Awards, which
 were presented June 12 at the Marriott Marquis Hotel in New York City.
     (Logo: )
     The Stevie Awards honor companies of all types and sizes, recognizing
 outstanding performances in business worldwide. More than 2,600 entries
 from companies of all sizes and in virtually every industry were submitted
 for consideration.
     "It is an honor and a surprise to receive this award on behalf of
 Valpak and Cox Target Media," said Disbrow, who did not realize his staff
 nominated him for the award.
     In addition to the extraordinary growth achieved under Disbrow's
 leadership, the nomination also highlighted his commitment to embracing
 change and making people a priority in business. In the submission form,
 Disbrow is described as, "a tireless champion of change and innovation,
 inspiring the organization to constantly evolve to remain an industry
     Disbrow was applauded for his vision to re-engineer the entire Valpak
 manufacturing process and revolutionize how the company does business -
 consolidating Valpak's production plants in Florida and North Carolina into
 a new $220 million, state-of-the-art, 470,000-square-foot center in St.
 Petersburg, FL.
     While the construction of this new facility posed significant
 logistical challenges, the humanitarian aspect of the project was outlined
 in the nomination form. The project included the planned closure of the
 company's facility in Elm City, NC, a small community near Raleigh. The
 potential loss of 400 jobs in this town would have been devastating to the
 local economy.
     Instead of closing the plant and laying off workers, Disbrow
 commissioned a team to find a buyer to not only purchase the building, but
 also retain the employees. In the end, an agreement was struck with a
 Minnesota company that not only bought the facility and employed the
 workers, but planned to increase staffing at the location by some 100
 additional jobs. This contract was completed in December 2007. (See the
 Fortune magazine story by copying and pasting the following URL into your
 e/i ndex.htm .)
     Disbrow's actions are a testament to Valpak's guiding principles of
 making a positive impact in the communities it serves and encouraging the
 success of employees.
     In addition, to Disbrow's award, David Szen, VP of Sales Training &
 Development, was named a finalist in the Best Sales Trainer Category.
 Valpak's award-winning training department is responsible for educating and
 preparing the nearly 1,200 sales representatives in the Valpak franchise
     Details about The American Business Awards and the list of Finalists
 and Stevie Award winners are available at .
     About Valpak(R)
     Headquartered in Largo, Florida, Valpak(R) is owned and operated by Cox
 Target Media, one of the leading direct marketing companies in North
 America. Valpak delivers savings to nearly 46 million households each month
 throughout the United States and Canada. On an annual basis, Valpak
 distributes some 20 billion offers inserted in more than 521 million
 envelopes. In addition,, an online site for local savings,
 has about 20 million offer views each month. Cox Target Media is a
 subsidiary of Atlanta-based Cox Newspapers, owned by Cox Enterprises, Inc.,
 one of the largest media conglomerates in the United States.
Contact information: Marsha Strickhouser 8605 Largo Lakes Drive Largo, FL 33773 727-399-3024 - office 727-482-7346 - mobile

SOURCE Valpak Direct Marketing Systems, Inc.