WICHITA, Kan., Feb. 15 /PRNewswire-FirstCall/ -- Value Place -- a new
extended stay lodging brand launched just three years ago by industry
visionary Jack DeBoer -- now has hotel - apartment franchise commitments for
more than 350 properties in 27 states. Most of the extended stay hotel -
apartment franchise properties will be open or under construction within three
years. The company earned 150 of the new extended stay hotel - apartment
franchise agreements in about four months.
Value Place's ( http://www.myvalueplace.com/franchising.htm ) extended
stay hotel - apartment hybrid ( http://www.myvalueplace.com ) offers clean,
safe lodging at affordable rates for weekly or longer stays. Suites start at
just $149-a-week in many locations.
"This remarkable growth shows we offer exactly what investors are looking
for," says Gina-Lynne Scharoun, president of Value Place Franchise Services
and a Value Place extended stay hotel - apartment franchisee herself. "Our
history in extended stay lodging and this niche product with its efficient
operations model and fast ramp-up makes Value Place a logical franchise
investment. Value Place's extended stay hotel - apartment franchise offering
Value Place founder DeBoer also founded other extended stay hotel
companies, including Residence Inn, Summerfield Suites and Candlewood Suites.
He is, in fact, credited with inventing the extended-stay lodging concept.
"I believe so much in the brand that my husband and I opened our own Value
Place in Tulsa (Okla.) last November," says Scharoun.
The Value Place difference
Value Place's simple -- yet high quality -- accommodations stand apart
from many other extended stay brands. Other extended stay competitors offering
weekly rates tend to be older, feature fewer amenities and cost more. A number
of lodging brands are adding high-end amenities, but raising rates, too.
"Many of our residents pay their own way and don't travel on company
expense accounts," says Scharoun.
Value Place residents include business owners, contractors and others who
need short-term housing. Value Place provides:
-- Electronic locks; interior, locked corridors; and security cameras
-- Studio, studio sleeper or studio double choices
-- Kitchen with full-size refrigerator, stovetop and microwave
Amenities include cable or satellite TV, and biweekly housekeeping.
Residents can purchase extras, such as additional housekeeping, dishes,
cookware and high-speed Internet.
Jack DeBoer founded Value Place in 2003. Headquarters are in Wichita, Kan.
Value Place expects that more than 50 open properties will be open by year-
end. In all, 14 properties are now open in Arkansas, Kansas, Missouri,
Nebraska, Oklahoma, South Carolina and Texas.
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SOURCE Value Place