Delivering Collaborative Merchant and Financial Institution Services

CINCINNATI, Feb. 14, 2012 /PRNewswire/ -- Vantiv, LLC (formerly, Fifth Third Processing Solutions, LLC), a leading integrated payment processor, announced today that Vantiv and Great Florida Bank have signed a new multi-year agreement to provide Merchant Bank payment acceptance solutions to their commercial banking customers.  Great Florida Bank, a 25 Solution Center state-charted commercial bank headquartered in Miami Lakes, Florida, is a long-term Vantiv financial institution services processing client.

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"We are expanding our current processing relationship with Vantiv to also include merchant services," said Masood Ghomeshi, Executive Vice President and Chief Operating Officer, Great Florida Bank.  "Vantiv delivers strategic consultation that benefits all our payment processing needs. Offering payment processing solutions to our commercial customers allows us to complete our suite of products tailored to meet customer needs."

"We are partnering with Vantiv Merchant Services to provide an educational, cost effective approach to small business customers," explained Donna Alonso, Vice President and Director of eBanking, Great Florida Bank.  We look forward to growing our relationship with Vantiv to offer cutting edge solutions for our customers."

Vantiv's Merchant Bank program is an effective sales referral strategy utilizing local representation and products and services.  A business development team is assigned to the financial institution to help drive new business campaigns while the leads are managed by local personnel dedicated to Great Florida Bank's success.  This unique approach to uncovering leads is a powerful driver for uncovering new revenue opportunities while increasing customer loyalty and minimizing transaction costs.

"We are delighted that Great Florida Bank has chosen Vantiv to provide merchant services to their valued customers," said Donald Boeding, President, Merchant Services, at Vantiv.  "Our long, proven history of success in developing comprehensive payment solutions gives us a unique understanding of the needs and challenges of both financial institutions and merchants.  The Merchant Bank program is a comprehensive solution that will allow Great Florida Bank to grow their existing merchant relationships and expand their customer base."

About Great Florida Bank

Great Florida Bank, headquartered in Miami Lakes, Florida was established on June 30, 2004 as a state-charted commercial bank. The Bank operates 25 Solution Centers throughout Miami-Dade, Broward and Palm Beach Counties. Great Florida Bank has been recognized for its outstanding community service by the South Florida Business Journal's Excellence in Banking and Finance Award. Great Florida Bank is committed to providing ideas and solutions to its customers' financial needs by offering personalized "concierge-style" service, all in a relaxed environment.  As a courtesy to the Bank's customers, there are no ATM fees and no debit-card fees.  Use any ATM nationwide and you will automatically be reimbursed for fees charged by other banks.  For more information, visit www.greatfloridabank.com or call 1-866-514-6900. Member FDIC.

About Vantiv

Vantiv, LLC is one of the leading integrated payment processors to businesses and financial institutions of all sizes in the United States.  Formerly known as Fifth Third Processing Solutions, LLC, since 1971, Vantiv has provided payment processing solutions to its clients.  Headquartered in Cincinnati, Ohio, Vantiv, LLC is a joint venture between Advent International and Fifth Third Bank, a subsidiary of Fifth Third Bancorp (FITB).

©Copyright Vantiv, LLC.  All rights reserved.  Vantiv, the Vantiv logo, and all other Vantiv product or service names and logos are registered trademarks or trademarks of Vantiv, LLC in the USA and other countries.  ®indicates USA registration.

CONTACT:
Lynn M. Rhoads, Senior Vice President
Communications Director
513.900.4942
lynn.rhoads@vantiv.com
www.vantiv.com

SOURCE Vantiv, LLC

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