DANIA BEACH, Fla., Aug. 10, 2015 /PRNewswire/ -- Vapor Corp. (NASDAQ CM: VPCO, VPCOU) ("the Company"), a leading U.S.-based distributor and retailer of vaporizers, e-liquids, e-cigarettes and e-hookahs, announced today that the Company will open its 11th "The Vape Store" location, this time in Kissimmee, Fla., on Aug. 17, 2015.
This effort is in response to the growing consumer demand for vaping products across the country and in recognition of the shift in consumer preference to purchase these items in exclusively vape-dedicated stores. In 2015, an estimated one-third of the $3.5 billion retail purchases in the U.S. will be made through the vape shop retail channel, while just a short time ago, all brick and mortar sales were made through c-store, food, drug and mass retail channels.
"With our Kissimmee store, we wanted to re-design the vaping experience to reflect the industry's fast-paced, community-driven presence in Orlando, so we gave the store a more welcoming and 'spend some time with us' kind of feel," said Jeff Holman, Vapor Corp. CEO. "As one of the only chain stores in the area – and as one of the larger operators in the market in general – we are continuing to expand our geographic reach throughout the area, thereby increasing brand recognition and acceptance. No matter what part of the Orlando area that you find yourself in – or whether you're a novice or experienced vaping fan – our goal is for all customers to view 'The Vape Store' as a trusted retailer where they can find all of their favorite vaporizers, e-liquids and accessories."
The addition of this new, standalone 1,200-square-foot store, located at 1904 W. Vine St., follows Vapor Corp.'s expansion strategy of "The Vape Store" retail chain. Customers over the local legal smoking age can create and sample personalized blends of e-liquids with store mixologists, sample products in the store's vaping lounge and even participate in interactive "cloud competitions." The Company chose Kissimmee as a store destination due to its high foot traffic and minimal competition in the area.
Mr. Holman concluded, "We are pleased to be executing our expansion plans so quickly after the recent closing of our $41.4 million equity raise. Obviously, we have had plans in place, and now that we are properly capitalized, our team can move forward at a pace that we believe will ensure that Vapor Corp. remains a leader in the space and allow us to achieve our goal of having a national branded presence with our vape stores."
About Vapor Corp.
Vapor Corp., a NASDAQ company, is a U.S. based distributor and retailer of vaporizers, e-liquids and electronic cigarettes. It recently acquired the retail store chain "The Vape Store" as part of a merger with Vaporin, Inc. The Company's innovative technology enables users to inhale nicotine vapor without smoke, tar, ash or carbon monoxide. Vapor Corp. has a streamlined supply chain, marketing strategies and wide distribution capabilities to deliver its products. The Company's brands include VaporX®, Krave®, Hookah Stix® and Vaporin™ and are distributed to retail stores throughout the U.S. and Canada. The Company sells direct to consumer via e-commerce and Company-owned brick-and-mortar retail locations operating under "The Vape Store" brand.
Safe Harbor Statement
This press release includes forward-looking statements including statements regarding the 2015 estimate of the vape store market and Orlando area expansion. The words "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "will," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. The results anticipated by any or all of these forward-looking statements might not occur. Important factors that could cause actual results to differ from those in the forward-looking statements include a shift in consumer preferences and future federal and/or state regulation regarding vaporizers and tobacco alternatives. Further information on our risk factors is contained in our filings with the SEC, including the Prospectus dated July 23, 2015. We undertake no obligation to publicly update or revise any forward-looking statements, whether as the result of new information, future events or otherwise.
SOURCE Vapor Corp.