2014

Vasinee Food Corp. Announces Major Midwest Deal With Golden Country Foods To Distribute FOCO 100% Pure Coconut Water

NEW YORK, Aug. 26, 2013 /PRNewswire/ -- Vasinee Food Corp., the leading importer of Thai and Asian food products on the East Coast, in conjunction with Thai Agri Food Co., a major Thailand-based food processing company, has just announced a major deal with Golden Country Foods, Chicago, IL. to distribute their FOCO 100% Pure Coconut Water brand in eight Midwestern states.

Golden Country is recognized as the Midwest's leading Asian, African and Caribbean food distributor and one of the few full line distributors still operating in the region. Golden Country's customer base includes independent supermarkets, key regional supermarket chains, food service outlets and other independent stores in their sales and marketing area.

With a 215,000 sq. ft. distribution center, the company is an ideal partner in Vasinee's plans to become a dominant coconut water brand in the Midwest with FOCO PURE. Golden Country plans to begin immediate distribution of the popular coconut water in Illinois, Indiana, Ohio, Missouri, Wisconsin, Michigan, Iowa and Minnesota.

"Golden Country has tremendous reach in the Chicagoland area and throughout the Midwest United States," says Nina Vatthana, President of Vasinee. "They also have a great line-up of high quality food products and FOCO 100% Pure Coconut Water fits nicely into their high volume product mix." In addition to FOCO, Golden Country represents major brands like Kikkoman and Erawan foods, among others.

"Like many distributors, we've been watching the rapid growth of FOCO PURE on the East Coast," says Golden Country President, Sidney Lee. "When Vasinee approached us to be their distribution partner in the middle of the country, we jumped at an exciting opportunity to launch this standout brand in our area." 

FOCO PURE is unlike other coconut waters on the U.S. market in that it's from a single source and never from concentrate. This means it's made exclusively from single source, select young green coconuts grown in Southeast Asia. FOCO PURE is also naturally sweet, low in calories, nutrient rich (5 essential electrolytes) and offers excellent, all-natural hydration properties. It's never reconstituted from concentrate and there's never anything added – FOCO PURE is nothing but fresh, coconut water purity.

The FOCO 100% Pure Coconut Water line will be available through Golden Country in a 500mL size Tetra Pak™ carton as well as one-liter sizes. The FOCO PURE line also includes all-natural tropical flavor splashes – pineapple, lychee, pomegranate, mango, and pink guava.

Vasinee Food Corporation is the leading importer of Thai and Asian food products on the East Coast of the United States. Established in 1978 as a small family business, the company has grown to become one of the largest U.S. wholesale food distributors. Headquartered in Brooklyn, New York, Vasinee operates a 182,000 square foot warehouse, imports over 2,000 ocean freight containers yearly, and imports and distributes to wholesale distributors, independent supermarkets, supermarket chains, food service companies, restaurants, and grocery stores. With over 25 years of experience and two generations in the food business, Vasinee Food Corporation is considered a reliable, trusted food products partner focused on quality and customer service. For more information, visit the company website, www.vasineefoodcorp.com.

For general information on FOCO 100% Pure Coconut Water visit golocoforfoco.com. To inquire about carrying FOCO PURE in the US Midwestern markets, please visit www.goldencountry.com.

Media and PR Contact: Jeanine Wilson, 917-841-8565

SOURCE Vasinee Food Corp.



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http://www.vasineefoodcorp.com

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