Veenome & Coull Partner to Turbocharge Video ROI
Partnership Enables New Forms of Video Advertising
WASHINGTON, June 2, 2012 /PRNewswire-iReach/ -- Veenome announced a partnership with UK-based Coull, the video optimization company, to extend both organizations' data capabilities and video monetization offerings.
"Our mission has been to unlock the ROI in our clients' existing video assets, and Veenome's platform directly extends that vision," says Aden Forshaw , Chief Technology Officer of Coull. "Their ability to surface a variety of data in an automated and flexible manner opens the door to a much richer service offering, directly serving our clients' needs."
Coull will leverage the Veenome API to generate a semantic data model of the visual contents within video, augmenting the company's affiliate-linking services.
According to Forshaw and Kevin Lenane, CEO of Veenome, this partnership is designed to help scale Coull's service offerings while providing data modeling insights back to Veenome.
"Coull is a sterling example of what's possible when we extract rich data about the contents of video. While our platform will help greatly reduce friction in producing clickable video for Coull's client base, this partnership also greatly adds to improving the nascent data model for online video." says Lenane.
The two companies anticipate rolling out fully automated processing & production of clickable video over Q3 2012.
Veenome, based in Washington, DC, is a data-as-a-service company that translates video into machine-readable data. The company's core API product automatically identifies the visual contents in video and returns those as a data — tags, keywords, categories and more — to increase ROI for video platforms, publishers and advertising networks.
Coull, based in the U.K. provides a self-service platform to drive demand and sales through existing video assets by integrating selected affiliate links across popular online video platforms.
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